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Article

When it's time for a brand to sell D2C on marketplaces

Selling third-party on Amazon, eBay and other e-commerce marketplaces can be highly profitable. In addition to unlocking a treasure trove of valuable data, D2C sellers gain greater control over the consumer experience, product pricing, distribution channels and more. But there is a catch.

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How to Use Customer Reviews to Boost Conversions on Your Online Store

Blog

A tour on Ratings & Reviews

Many recent research reports confirm the powerful effect of customer ratings & reviews on traffic, sales and conversion in e-commerce. Let’s zoom in on some remarkable insights about the effect on customer’s shopping behavior and brand loyalty.

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Article

How to choose your MAP Platform wisely

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement.

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Report

Online Availability: A Worldwide Study

This report of GMA Online looks at online availability of baby care, fabric care, hair care, oral care, skin care, and shave care products at retailers in China, France, Germany, Japan, United Kingdom and the United States.The findings should encourage retailers and brands to collaborate and enhance online availability in the fast-growing area of online retail.

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Article

How to avoid Stockouts

Many causes of stockouts can be prevented by taking steps to better understand your business and products, and by refining your store’s processes.

In this article, Vend explains 5 common causes of stockouts and gives pointers on how you can sidestep them.

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Article

The art of asking for reviews

If you want customers to leave meaningful feedback, you have to learn how to ask for reviews. That’s why Power Reviews put together this guide on how to ask for reviews without chasing them down one by one.

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Article

What things are needed to optimize product content?

Well-crafted product descriptions do more than just describe your merchandise. When done right, your descriptions convey your unique voice, get people excited and even help you rank on Google.

In this post, Power Reviews covers the 11 critical elements to help you create winning product descriptions.

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Article

Search engines care a lot about product content

Optimizing product content on e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.

In this article Neil Patel explains 7 common SEO errors of online stores and e-commerce websites.

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