Coram Case Study - Monitor product content on all sales channels

Coram is in a digital transformation process and uses SiteLucent to make data-driven choices within their eCommerce growth ambitions. 

Making the customer experience transparent across our various sales channels means that we can make data-driven choices in our eCommerce growth ambitions.

 

Peter Vogel - Digital Business Director at Coram

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Their main challenges

An important step in Coram's digital transformation process so far, was implementing a PIM system into the company's data management workflow.

To successfully use the PIM system, it is important to take control of all product content on the online shelves of resellers. 

• How can we make sure that the correct product information is presented at the digital touch-points used by online shoppers?
• How to continuously take the steering wheel in product presence and presentation on all online channels?