Imagine you could set your products' content criteria and take the steering wheel! That's exactly why SiteLucent created the DCC score and the tools to constantly measure it. In this article we answer the following questions:
- What is a digital content completeness score?
- How is it calculated?
- Where in the SiteLucent application can you find the DCC score?
- Why is it useful?
What is a digital content completeness (DCC) score?
If you start using SiteLucent, one of the terms you are bound to come across is the DCC score. The DCC Score is calculated by comparing the content found for the selected product(s) to the defined completeness criteria, and shows the percentage of criteria that are met.
In short: The DCC score tells you how complete the content of your products online actually is.
How is it calculated?
The DCC score is a weighted average of 3 components:
- Minimal Content
- Basic Content
- Extended Content
The 3 components' criteria are as follows:
Where in the SiteLucent application can you find the DCC score?
To find content related data and insights, you can turn to the SiteLucent dashboard named "Product Content Overview". This dashboard consists of the following widgets:
- Bar chart: Content Completeness (DCC) score per retailer
- Bar chart: % products meeting all minimal & basic content criteria per retailer
- Line chart: Content Completeness (DCC) score per retailer over time
- Line chart: % products meeting all minimal & basic content criteria per retailer over time
- Data Table: Product content overview
- Data Table: DCC score - Minimal Criteria Details
Tables can be used as action lists to easily filter all products that do not meet all (i.e. minimal) content criteria just yet, and to directly see what content is missing;
Download and share these lists as a CSV file (when this feature is included in your plan) within your organization to follow up and monitor results.
In a widget it is possible to zoom in further on detail level. For this, you simply click on the center of a widget, and a screen with product details will pop-up.
On the left side of a ‘product detail screen’ we see a clickable ‘info-icon’ for each individual product. In case of a data table, you see the info-icon directly on the left side of each product. When you click on the info-icon, a screen will pop up.
By clicking the content tab (see image below), the DCC score will be visible. Click on the score to zoom in to the criteria, see which criteria are met or not, and what the weight is for each criteria.
In case it is included in your plan, DCC criteria can be customized.
Why is it useful?
Imagine you could set your products' content criteria and take the steering wheel! That's exactly why SiteLucent created the DCC score and the tools to constantly measure it. Content optimization and constantly monitoring all your product’s content gets much more challenging if you multiply and diversify your (mix of) sales channels.
Tracking and improving the completeness of your product content such as images, video's, descriptions and specs on all sales channels is vital to converting them to purchase. Product detail pages (PDPs) are increasingly becoming the first touch point shoppers have with your products and brand. Relevant and complete content makes your product stand out and can remove any barriers from the customer.