Table of Contents
Welcome to SiteLucent and thank you for joining!
Our goal with this document is to help you get familiarized with the SiteLucent application, by walking you through all the steps and possibilities within the tool.
1.1. Product selection
You have successfully signed up!
Before we can go to the real fun, we have to choose the products you wish to monitor. That’s why you have to go through a product selection after signing up for the first time.
You choose the product assortment by selecting retailers, brands and categories you wish to start monitoring.
Then click the “+” button right next to the field where you select a category. In the upper-right corner you can see the total number of selected products.
Please note that with a free account you can choose up to 2 retailers and 500 product pages in total. With an upgraded account it is possible to track an unlimited amounts of retailers and product pages. Choose what fits your company and goals best! We are happy to advise you anytime.
Request a retailer, brand or category
If a retailer, brand or category that you would like to monitor, is not available, you can send us a request to have it added. You do this by simply clicking the green marked words: “retailer / brand / category not available?”. A pop-up screen with an open text field where you can type the retailer, brand or category of your choice will appear. SiteLucent will process your request and will let you know as soon as it is added or when there is news.
Are you all set and done choosing the retailers, brands and categories you wish to start monitoring? Then click “Finish configuration”.
No worries, you can always change your product selection afterwards. You can remove or add products from your selection at any time, within the limitations of your current plan. Because we have to collect data of the products you selected, it might take a couple of minutes before the data is completed. If you see this screen, you are on the right track:
As soon as you see the following screen, you are ready to go!
Ready and set!
Great job! Now the real fun can start. The screen you see below is the starting point to get useful insights for your business. We will walk through all the options and possible settings in the tool, starting with uploading your own product list(s).
1.2. Product Lists
Navigate in the left panel to Settings > Product lists. Upload your own set of products as a CSV file and see how the online products found, relate to it and use it to slice-and-dice product data and insights. How this works? We are going to explain you here!
You can download a product list template with the mandatory and optional columns here or navigate to: settings > product lists > add product list > download template.
- The GTIN Code: (i.e. EAN, UPC, ISBN, etc.) of the product. This field is optional, when a value for MPN Code 1 is present. If not, this field is mandatory.
- Brand name: The official brand name of the product. This field is mandatory in every case.
- Manufacturer Part Number (MPN): This is the (leading/main) internal product ID/code used by the manufacturer to uniquely refer to this product. Either the GTIN or MPN needs to be filled. This field is optional when a GTIN is present.
- MPN Code 2: This is an additional MPN code, i.e. an Order Code or other type of manufacturer product ID to uniquely identify this product, other than the MPN Code 1. This field is always optional.
- Product Name: The official name of the product. This field is mandatory.
Custom Product Tags
In the optional columns of a product list you can add custom product tags. You can add up to 20 tags (please note that with a free plan you can add 1 product list with maximum 5 tags and 5 attributes). The title of a tag and its values, appear in the filter menu so that it can be used to 'slice-and-dice' data. Use the custom tags for instance to identify and filter core portfolio products, fast runners, new product introductions or add categorization, model info, color, series, etc.
If you want to learn more about custom tags, you can read it here
Is your product list good to go? Then you can upload it by navigating to settings > product lists > add product list.
After naming your product list, you can upload it as a CSV file from your computer. It may take some minutes before the products are validated.
You can check the status and wait until you see: “Product list uploaded” - It can help to refresh the page after some minutes. By default your product list is inactive. Use the slider to finally activate your product list.
By clicking the name or number of products, you can view the data in the list anytime and quickly (without downloading it). In the “Actions” column you have the options to see product list upload information, download your product list, edit it and delete it.
We advise you to just get started with uploading your own product list and play with the custom tags / filters until you can get the desired value for your company. It may take some practice in the beginning. You can always reach out to us in case you need help.
Use our search modules and dashboards to monitor and improve your products' ranking on all online retail channels and exactly find out which other brands' products are competing with you for the top positions on page 1 of the search results. In order to get on-site search insights on your selected products, you can add up to 100 keywords per retailer (amount is depending on your account plan) and constantly monitor the search results for these keywords.
To add, edit and remove keywords, navigate to settings > keywords.
To add keywords, you first choose the retailer of choice and then add your keyword by clicking the “+ create keyword” button on the upper-right side of the screen. In the example here below we chose retailer bol.com.
When keywords are added, you get related data insight (within the “improve search results” dashboard) typically within an hour.
2.1. Default Dashboards
Each (of the default 5) dashboard covers a specific topic and contains widgets that give you insights to the topic in question.
The following 5 default dashboards can be found in the Main Dashboard Tab:
- Product Listing & Pricing: Is your complete product portfolio available online, at the stores of your customer's choice? At what price points and, when on marketplaces, who 'won' the buy box? Get an overview, zoom in to detailed product level, and proceed to action!
- Product Content Completeness: Track and improve the completeness of your product content such as images, video's, descriptions and specs on all eCommerce webshops. Product detail pages (PDPs) are increasingly becoming the first touch point shoppers have with your products and brand. Relevant and complete content makes your product stand out and can remove any barriers from the customer.
- Product Availability: We'll show you which products are out of stock and for how long.Track the length and timing of each product's stock-out and easily anticipate potential supply issues in the future. Keeping your product availability consistent on all sales channels is vital to converting them to purchase.
- Ratings & Reviews: It is essential to monitor the quantity and quality of customer feedback continuously and to act on it in a customer-centric way. It gives you the chance to show perfect customer service, improve your products, show commitment and improve search and sales results.
- Improve Search Results: Can shoppers find your products online? Use our search modules and dashboards to monitor and improve your products' ranking on all online channels. When customers use keyword searches or category browsing on webshops and marketplaces, they will often buy a product that ranks high in the search results.
2.2. Create and Organize Dashboards
In case it is included in your plan, dashboards and dashboard tabs can be created and customized.
When you are in the dashboards section, you can click on “+ create dashboard”, in the right top of the screen. Here you can name your own new dashboard and fill it with widgets of your choice. Simply drag and drop widgets from the widget library.
To keep things more organized, it is possible to create new tabs, name them and drag and drop your dashboards to the desired tabs.
We can divide filters into 3 sections:
- Default filters: date range, retailer(s), brand(s), seller(s) and countries.
- Saved filters: In case you apply a set of (default) filters regularly, you can save it and select it as a “saved filter”.
- Custom filters from product lists: When you have added product tags and corresponding values to a product list, they will appear in the filter menu.
3.1. Default Filters
Choose which date range you want to focus on. You can get up to 6 months data retention. Pick a custom date range by simply clicking on the preferred dates in the calendar, or, select a preset range on the left menu. Then click “DONE” to set the date range.
Please note that, when setting the date range on “Today”, depending on the retailer and moment of the day, the data might not be completely updated up until that moment.
You can check the data freshness by clicking on the heart symbol at the upper-right of your screen. A green checkbox tells that the retailer’s data is up to date. An orange circle represents that the data of that day is not fully processed yet. When data is not fully processed yet, the data is not blocked. You can still see data, but in that case it’s not real-time.
Other default filters
After selecting a date range you can select (a) retailer(s), brand(s), seller(s) and/or countries.
Please be aware that you have to click the “apply filters” button at the bottom of the filter menu!
3.2. Saved filters
In case you apply a set of (default) filters regularly, in order to get the desired insights, it can be handy and time saving to save a filter set, as a so-called “saved filter”.
In case there are multiple users in your account (premium feature), you can also share these “saved filters” with other users. This allows your team to work more efficiently.
How to create a “saved filter”?
Select the set of filters (in the way described above) you prefer to use more often over time and/or share with other users. Then click on the “save filter” button.
To view, edit the filters' name or delete a saved filter, you navigate to “saved filters” at the left panel of the screen.
To edit the filter itself, you take the same steps as you did when setting up a new filter, press “save filter” and select “update existing filter”. Choose the existing filter you want to override and “save”.
3.3. Custom filter from own product lists
When adding custom product tags and corresponding values to a product list (download template product list here) , the title of a tag and all corresponding values will appear in the filter menu. So basically, you create custom filters through these tags.
A product tag / custom filter make(s) it possible to 'slice-and-dice' product data, for instance to only select core portfolio products, fast runners, new product introductions, categories, models, colors or certain series of products. How you set up your tags / custom filters, depends on your product portfolio and what is important to you when you want to gain insights.
For example: Signify added the following custom tags to her “Core Portfolio” product list:
- Column F > Product List: When using the same value for all the products here, you are able to select the complete list later in the filter menu;
- Column G > Product Category: Signify used this tag to identify connected lighting and non-connected lighting products;
- Column H >Product Segment: In this example of Signify the segments “outdoor”, “livingroom”, “moodlighting” etc. are applied;
- Column I >Control: Here Signify had the goal to easily filter on products that can be controlled with Zigbee, Bluetooth, and dimmer switch, or a combination of the three. As you can see it is okay to leave fields open. It all depends on your specific business goal.
- Column J >Status NL: Is a product supposed to be active (in a specific region)? Check if active products are actually online, and vice versa, if non-active products aren’t.
In the filter menu, you can see back the tag titles and select values for Signify's products as following:
Each dashboard contains a default set of widgets, related to the topic in question. A widget is basically a small application that visualizes your data and thus makes it easy understandable and applicable. SiteLucent currently uses 6 different visualization types: KPI, scatter plot, line chart, bar chart, data table and product overview.
Besides visualization type, a widget can show you different metrics (such as availability, digital completeness score or search rank). Also the dimension, aggregation, time range and, in case of a data table, the table fields can change per widget.
4.1. Widget types
Each widget has a “hamburger menu” on the upper-right corner. When you click this menu, you can choose to see “Widget Info” which is a description of the widget of choice.
Let’s walk through the 6 different visualization types that we use in our widgets, and give some examples:
KPI: This widget visualization type gives you the percentage, sum, minimum, maximum, count or the average of a certain metric. For example:
Scatter plot: In the example below we see a scatter plot that is used in SiteLucents' Ratings & Reviews dashboard. This scatter plot visualizes the outliers in products’ ratings and review scores. Products with less than a 3.0 score and less than 100 reviews are highlighted red. Perfect to see which products to focus on, at a glance!
Line chart: Line charts are typically used to get insights into how a metric develops over time. For instance the availability rate or number of products that are out of stock over time, or products with 1+ review. Make sure you select the right date range to get the desired insights.
Bar chart: The bar chart widget shows bars with lengths proportional to the values that they represent. Bar charts make it easy to compare data (for example between sellers, retailers or brands) and see how they relate to each other. In the example below we see the product availability and the average days out of stock, per retailer.
Data table: Data tables display data in a tabular form and are, in SiteLucent widgets, typically used to dive into details. Table values will be filtered (alphabetically or from highest to lowest) when clicking a column title. In case it is included in your plan, table fields can be customized.
4.2. Product Details
In a widget it is possible to zoom in further on detail level. For this, you simply click on the center of a widget, and a screen with product details will pop-up.
Below you can see an example of a screen with product details, showing in this case: EAN/UPC/MPN, brand, product names, retailer, seller, download day and review count per product.
All products vs. Unique products:
You can switch views between “All products” and “Unique products” (see the two tabs in image below). Unique products are not related to retailers / sellers and thus, no double products will be shown.
In the example below we see a total of 297 products (all products tab), while there are 56 unique products (unique products tab).
On the left side of a ‘product detail screen’ we see a clickable ‘info-icon’. In case of a data table, you see the info-icon directly on the left side of each product. When you click on the info-icon, a screen, as you can see below, will pop up. On this pop-up screen you find a product image, brand name, EAN/UPC/MPN, price and availability rate (0= out of stock, or 100%= in stock) of the product.
Below the basic info that is mentioned up here, we can see 6 tabs (summary, price & availability, content, trends, customer reviews, reach ranking) with topic-related data and insights, on single-product level.
Summary: The summary shows an image of the retailers logo which is clickable. By clicking the logo, you will be forwarded to the product detail page of the concerning product, at the mentioned retailer’s web-page. In the summary tab we also show the country, product title, product code, DCC score (read more about it here), price and if the product is in stock at the concerned retailer.
Price & Availability:Content:
DCC score: The Digital Content Completeness (DCC) score is calculated by comparing the content found for the selected product(s) to the defined completeness criteria, and shows the percentage of criteria that are met. By clicking the score, you can zoom in to the criteria and see which criteria are met or not, and what the weight is for each criteria. In case it is included in your plan, DCC criteria can be customized.
4.3. Data exports
Depending on your account plan, it can be possible to download all data directly as a CSV file or send automated scheduled exports to your and your colleagues email boxes, at a preset time. Click on the “hamburger menu” on the upper-right corner of a widget and click “Data export”.
Windows Number Format Settings
If you see all data in 1 column in your CSV file, you can change your number format settings.
Windows settings > set regional format > related settings - additional date, time & regional settings > Region - change date, time or number formats > additional settings >
Then set the format as following:
5. My Profile
5.1. Profile Settings
Here you can complete and/or change your credentials.
5.2. Plans & Payment
Find out which plan is right for you to get the most out of the application.
See https://www.sitelucent.com/pricing for more info.