Your product rank on retailer site-search results directly impacts your brand’s eCommerce success. Simply because no one can buy your products if they can’t find them! Measuring and optimizing your products' findability on retailer websites is an ongoing task since retailers and marketplaces are always tweaking their algorithms. SiteLucent can help you measure and optimize the on-site search performance of your products.
Step one in defining the right keywords for individual product and category pages is to identify and understand your target group and how they are searching for your products. Make a list with potential branded keywords and general category keywords and narrow down each one with benefits, features etc. Focus on less competitive (long tail) keywords with high search volume.
Easily upload your search keywords and dive into the on-site search insights from SiteLucent.
SiteLucent tracks the right metrics, to let you uncover insights into on-site search performance and optimize what's in your power.
Each marketplace, retailer website or eCommerce platform has its own search algorithm which ponders many factors. Getting a position in the top of eCommerce search engine results is a game consisting of many factors.
Focus on optimizing what's in your power. The following factors will improve your conversions and, ultimately, your search rankings:
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