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Field name | Required? | Definition | Valid Values | Example |
GTIN Code(s) |
Required | The GTIN code (i.e. EAN, UPC, ISBN, etc.), is a unique code assigned to a product to identify it. | GS1 standard. | 8718696154014 |
Brand name | Required | The official brand name of the product. | A valid brand name. | Philips |
MPN Code(s) | Required | The Manufacturer Product Number. Please note: An ASIN is NOT an MPN code. | A valid manufacturer code. | 915000131203 |
Other code(s) | Desired | An additional code. This can be a local code, or even a specific retailer code (like ASIN) | An additional code. | 1710286PN |
Product name | Required | The official name of the product. Use your companies standard language. | An official product name. | Nightingale wall lantern rust 2x35W 230V |
You can see the retailer names for which you can define a Retailer Assortment, followed by a [number].
Do not make any adjustments to it!
Fill in a “Y”, “X”, or “YES” in the columns to indicate whether a product is being sold at the retailer mentioned in that column.
Use “N”, “NO” or leave the cell empty/no value, to indicate that the product does not belong to the range of the retailer in question.
Blanks will be considered as a “NO“.
Each tag shows up as a custom filter, such as Product Categories, Model Names, or Product Lifecycle Stages.
There is no specific column order for tags, although you can only place tags after the retailer assortments.
Field name EXAMPLE: | Required? | Definition EXAMPLE: | Valid Values | Example |
Product Category | Optional | The main categories in which you organize your products. | max. 255 characters, spaces included* | Outdoor Lighting |
Subcategory | Optional | The subcategories in which you organize your products. | max. 255 characters, spaces included* | Lanterns |
Model Name | Optional | The model names your company uses for a range of products. | max. 255 characters, spaces included* | Wall lanterns |
Product Life Cycle Stage | Optional | Is a product a new product introduction, an active product, or in the end-of-life product phase? | max. 255 characters, spaces included* | Active |
* In case you want to add multiple values in 1 cel, separate them with a pipe symbel “|” (no spaces). Points at the end of a value and Capitals are ignored.
Attributes can be used in the DCC criteria to measure content completeness or correctness. For example, you can use the RSP to measure price deviations or include and measure if specific keywords are used in product descriptions.
There is no specific column order for Attributes, although you’re only allowed to place Attributes after the retailer assortments.
Field name EXAMPLE: | Required? | Definition EXAMPLE: | Valid Values | Example |
RSP | Optional | The recommended selling price of the product | max. 255 characters, spaces included* | 39,99 |
Colour Name | Optional | The name of the color of the product. | max. 255 characters, spaces included* | Rust|black |
Length (cm) | Optional | The length of the product in cm. | max. 255 characters, spaces included* | 18 cm|18 centimeter |
Weight (grams) | Optional | The weight of the product in grams. | max. 255 characters, spaces included* | 100 g|100 gr|100 gram|100g| |
Size | Optional | The size of the product. | max. 255 characters, spaces included* | Medium|M |
USP / Keyword | Optional | A keyword or unique selling point should be mentioned in a product detail page’s product title or description. | max. 255 characters, spaces included* | Buitenverlichting|garden|tuin |
* In case you want to add multiple values in 1 cel, separate them with a pipe symbel “|” (no spaces). Points at the end of a value and Capitals are ignored.