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How to use attributes in the DCC score

You can add so-called Product Attributes to a Product List. In this article, we explain how you can use these attributes in the DCC score.

To use attributes in the DCC score you first:

  • Create an attribute in a product list.
    Attributes could be for instance: product colour, weight, size or main keywords. You can use attributes to identify gaps and inconsistencies in product content on retailer sites.
  • Add a new rule to the DCC score.
  • Then use the DCC score in dashboards.

Example:

Ben sells children’s products online and product content is published on multiple sales channels. He wants to check if retailer sites display the following product features/attributes correctly in product titles:

– Category;

– Model names;

– Weight Group.

To do this, Ben takes the following steps:

  • He adds 3 columns to his product list and names them: Category, Type, and Color. He then fills in the corresponding values for all of his products.
  • By adding multiple variants (separated by a pipe-symbol “|”)  he can add words in multiple languages, and weights written in a different format.
  • He uploads his product list and adds rules to the DCC score:

To Basic Content component: Title contains Category:

To Basic Content component: Title contains Brand:

To Extended Content component: Title contains key feature:

  • Ben now sees which product titles contain the correct Model names and Category in the table widget: Content completeness (DCC) score – Basic Criteria not fully met:
  • Ben now sees which product titles contain the correct weight groups in the table widget: Content completeness (DCC) score – Extended Criteria not fully met:

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