Improve eCommerce Search Results

Can shoppers find your products online? Using keyword searches or category browsing on webshops and marketplaces, customers will often buy a product that ranks high in the search results. Use our search modules and dashboards to monitor and improve your products' ranking on all online retail channels.

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See how your products rank

Research shows that more than half of keyword searches done on marketplaces are for generic goods instead of brand names. On top of that, search results often include other brand’s products in the form of Sponsored products. 

  • Use our keyword  search module to monitor how this affects your search ranking for all of your products on marketplaces and other retail channels. 
  • Instead of keyword search, shoppers are also increasingly using the category browsing options in webshops . Use our category search module to see the effects of these searches on your ranking.
  • Exactly find out which other brands' products are competing with you for the top positions on page 1 of the search results.

Do you need help with adding keywords to a retailers account? Or do you want to activate Keyword or Category Search for a specific retailer of your choice? Let us know so we can help!

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SiteLucent Improve Site Search dashboard

Resources

 
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SiteLucent Keyword & Search Dashboard 

 

Explained:

  • How to define the right keywords?
  • How to strategically place keywords in your product descriptions?
  • How to upload your keywords in SiteLucent?
  • How to use the category search module?
  • How to improve your search results with SiteLucent?

 

 

 

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e-book

How do eCommerce search engines work?

 

A tour including a peek inside the black box of Amazon. Why read this e-book? 

  • More information about the core of marketplace algorithms. 
  • Become aware of the impact of sponsored ads.
  • A comparison between Amazon and niche retailer Coolblue. 
 

 

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Blog

5 insights in ecommerce SEO and keyword search

 
Many eCommerce search engines aren’t delivering the results shoppers want. This is, according to research, one of the biggest frustrations of online shoppers. What are the trends in eCommerce keyword search and how are retailers and marketplaces adapting their search engines? 5 insights.
 

 

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shopping recommendation

Blog

3 questions about ecommerce search engines

 
Given the wide range of options consumers have online, brands and retailers can improve conversion rates and raise average order value by delivering more personalized and relevant product search results. Let’s zoom in on the way retailers and marketplaces are personalizing the online shopping experience by exploring 3 questions
 

 

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22% searches Amazon

Article

Only 22% of Searches on Amazon Include a Brand Name

According to Marketplace Pulse research, 78% of keyword searches done on Amazon are for generic goods instead of brand names. That means consumers are searching for “running shoes women” or “tennis shoes for men” rather than asking, specifically, for Nike, Adidas, or Puma. 

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marketoonist product content

Article

Search engines care a lot about product content

Optimizing product content on e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.

In this article Neil Patel explains 7 common SEO errors of online stores and e-commerce websites.

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