Can shoppers find your products online? Using keyword searches or category browsing on webshops and marketplaces, customers will often buy a product that ranks high in the search results. Use our search modules and dashboards to monitor and improve your products' ranking on all online retail channels.
Research shows that more than half of keyword searches done on marketplaces are for generic goods instead of brand names. On top of that, search results often include other brand’s products in the form of Sponsored products.
According to Marketplace Pulse research, 78% of keyword searches done on Amazon are for generic goods instead of brand names. That means consumers are searching for “running shoes women” or “tennis shoes for men” rather than asking, specifically, for Nike, Adidas, or Puma.
Optimizing product content on e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.
In this article Neil Patel explains 7 common SEO errors of online stores and e-commerce websites.