Optimize Product Pages

Correct and complete content on product pages lead to higher engagement and more conversions.

Prevent a mismatch between shoppers' expectations and reality. Identify shortcomings in content such as missing images and videos. Optimize product pages with keyword-rich descriptions and make sure your brands' name is mentioned in a product title.

To prevent returns, check if product dimensions, colors and other specifications are correct across all product detail pages. 

Get Started!

Optimize eCommerce product pages

Tweak, measure, learn

Set your products' content criteria and take the steering wheel

  • The preset Digital Content Completeness (DCC) Score will give you an upfront overview of the average content completeness of specific product sets you're interested in;
  • Zoom in on the DCC score per product and analyze gaps in rich, basic and minimal content types;
  • Adjust the rich, basic and minimal content criteria you want to apply and check if your content optimization actions result in higher scores over time;
  • Tables can be used as action lists to easily filter all products that do not meet all (i.e.minimal) content criteria just yet, and to directly see what content is missing;
  • Download and share these lists within your organization for follow
    up and monitor results.

It is possible to customize the DCC score criteria, so you can measure what really matters to YOUR business. Please let us know your wishes!

Get In Contact

Optimize ecommerce product content

Reference: Signify

"The customizable dashboards and downloadable reports made the data easily understandable and actionable. Insights on content completeness and product availability aligned our marketing and sales departments to focus on the complete product portfolio and not just the newly introduced products."

Interested in how Signify Benelux adjusted minimal content criteria and improved content completeness on BOL.com?
Read more
optimize product detail pages