Ready to put Digital Shelf Analytics on the agenda?

SUBJECT:

Making Digital Shelf Analytics part of our digital backbone

Dear [First Name],

I’d like to raise something that we haven’t yet prioritized, but should: Digital Shelf Analytics.

We’re doing a lot to strengthen our digital infrastructure: PIM, DAM, syndication, ERP, dashboards.

But what we’re still missing is visibility into our shelf. Not the warehouse shelf, the digital one.

We don’t yet have a clear, consistent way to see:
– Where we’re listed
– How our products show up
– What’s performing, and what’s not

And without that visibility, we’re making decisions with partial insight.
Reacting instead of steering.

Digital Shelf Analytics shouldn’t be a nice-to-have.
It’s become core infrastructure.
A system layer that connects content to outcome.
Presence to performance.

I believe now is the time to embed this capability,
not as a marketing or sales tool, but as part of our IT backbone.

I’ve been looking at Sitelucent as a platform. It’s built for this.
It integrates with our stack. It provides real-time shelf intelligence across retailers and markets.
And it’s already used as a strategic layer by many brands.

They call it “Ground Control for the Digital Shelf.”
And that’s exactly what we need.

I’d love to explore how we can bring this into our roadmap,
in a way that scales, connects teams, and supports the bigger picture.

Happy to discuss further.

Best,
[Your Name]