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How to use attributes in the DCC score

You can add so-called Product Attributes to a Product List. In this article we explain how you can use these attributes in the DCC score.

To use attributes in the DCC score you first:

  • Add attributes to a product list in column Z- AS. Read here how to do this. Attributes could be for instance: product colour, weight, size or main keywords. You can use attributes to identify gaps and inconsistencies in product content on retailer sites. 
  • Once you have added attributes to a product list, you upload the product list,
  • Now you add a new rule to the DCC score by following these steps. Also see the example below.
  • Then use the DCC score in dashboards.

Example:

Ben sells children's products online and product content is published on multiple sales channels. He wants to check if retailer sites display the following product features/attributes correctly in product titles:

- Category;

- Model names;

- Weight Group.

To do this, Ben takes the following steps:

  • He adds 3 columns (Z, AA, and AB) to his product list and names them: Category, Model, and Weight. He then fills in the corresponding values for all of his products. 
  • By adding multiple variants (separated by a pipe-symbol "|")  he can add words in multiple languages, and weights written in a different format.

    kpi scores ecommerce
  • He uploads his product list and adds rules to the DCC score:

To Basic Content component: Title contains Category:

kpi productpage titles ecommerce

To Basic Content component: Title contains Model:

content products ecommerce title

To Extended Content component: Title contains weight:

attributes product content title

  • Ben now sees which product titles contain the correct Model names and Category in the table widget: Content completeness (DCC) score - Basic Criteria not fully met:

    dcc score sitelucent
  • Ben now sees which product titles contain the correct weight groups in the table widget: Content completeness (DCC) score - Extended Criteria not fully met:
    kpi product content ecommerce