How to use the 'visibility dashboard' filters

This article explains the usage of filter options in the top menu of the product visibility dashboard

Next to the default view filters, the visibility dashboard offers an additional top filter menu. 

By default, the following top menu filters are applied to the dashboard view:

 

TIP: To see search-related data and insights, you first need to:

Set your filters

  • Navigate to the product visibility dashboard

  1. Show share % for Top-10 results → By default, the share of search in the Top-10 products is selected.



    Switch to 'Top-3', 'All results on the first page', or 'All available results' via the top filter menu. 'All available results' can help you find competitors you did not know yet. 

  2. Based on search type Keyword search → By default, the results are based on the selected search keywords in the dashboard view filters (filter menu on the left). 



    You can switch to Category/Listing pages and select the desired search categories. Don't forget to click 'Apply filters' in the left filter menu.



  3. Products included in the table match my filters → By default, you only see results of the products that match your filters. If you possible on brand, you only see the search results from your brand. It's also possible to select a product list or category page. By selecting a product list or category page, you'll only see the products mentioned in the product list or category page.


    You can change this to 'Include all results.'

  4. Result types included organic and sponsored* → By default; you will see both organic and sponsored products. You can switch to only organic or only paid results.

    NOTE: At the moment, we only display sponsored* search results for retailers Bol.com and Amazon. We can configure other retailers as well on request— Please send your request of desired retailer(s) to support@sitelucent.com

    *Sponsored results can be subject to customization

  5.  Hide/show entities without results → By default, we hide the entities without results. You can switch this to 'Show entities without results'. This could be useful for new (category) pages that have not been indexed yet. In the 'Visibility Share Widget', you can see your visibility improve over time. 



Analyze Retail Search Data

 

Visibility Share Widget

The below two widgets display the visibility share: The % of products that shows up in the top results of the selected retailers for the chosen search keywords/category pages. 

Visibility Share Matrix 

The matrix below shows the visibility share per keyword per brand for each selected retailer. 

In the example below we see that the keyword 'smartwatch' on retailer Coolblue, shows (in the top 10 search results): 5 Apple products, 1 Samsung product, 2 Fitbit, and 2 Garmin products.

  • Find out if the products that you want to rank high with on a keyword are on the top or how you score within a product category.
  • If needed, optimize your product page content.
  • Use other SiteLucent dashboards to improve your DCC score, reviews, or availability rate, which all affect your products' search ranking.

WATCH OUR FREE WEBINAR: Improving Product Content & Measuring the Impact on Retail On-Site Search

In this webinar, Rianne and Nick explain how you can use SiteLucent to monitor and improve product page content and measure the effect on retail search performances.