To be successful with your brand on marketplaces, you must have a strong brand image and stand out among endless product offers. Unauthorized 3P sellers can throw a spanner in…
If your products are featured on Google Shopping, you’ve probably discovered that creating a solid brand presence is much more than simply listing your products and waiting for sales to…
In the competitive world of eCommerce, price tracking can give you more than simply gathering selling prices and their evolvement over time. Tracking the prices of your brands’ products can…
Monitoring Ratings & Reviews on the digital shelf helps you identify issues with your products and product content and gives you keyword ideas- in the customer’s language, which improves the findability of your products. In…
The more touchpoints your brand has on the digital shelf, the more challenging it gets to check product content on all (indirect) eCommerce channels. Being brand-compliant and maintaining a consistent…
This is part 1 of my triptych blog series about ‘optimizing the digital shelf’. I will touch on the importance of stock availability for brands and prevent stockouts on the Digital…
Sellers who offer the lowest pricing options on a marketplace can take over the Buy Box from you as a brand owner/vendor. What should you do and not do in…
Online shopping is not possible without returns, but reducing your unnecessary returns is a necessity in these times and immediately yields a lot. Return reduction has the most significant result…
Which gaps and inconsistencies in content can we spot on NL retailers while Holiday sales are in full swing? Holiday shoppers who are looking to give their loved ones a…
If shoppers ‘stumble upon’ your product, between all search results, and decide to click and land on your product detail page, some crucial seconds follow…⏱️ Catch shoppers’ attention with product…
