If the Buy Box suggests your competitors over you, you’re probably missing out on a great deal of money. It is not self-evident that you win and keep the buy…
Last updated: Feb 1, 2022, by Rianne Konings Stockouts are frustrating for both businesses and shoppers. Both sides lose when an item isn’t in stock. For brands, because they are…
One of the downsides of selling your brand on multiple online channels is channel conflicts. Leveraging various sales channels to spread your brand increases the likelihood of channel frictions. Unlike…
To be successful with your brand on marketplaces, you must have a strong brand image and stand out among endless product offers. Unauthorized 3P sellers can throw a spanner in…
If your products are featured on Google Shopping, you’ve probably discovered that creating a solid brand presence is much more than simply listing your products and waiting for sales to…
In the competitive world of eCommerce, price tracking can give you more than simply gathering selling prices and their evolvement over time. Tracking the prices of your brands’ products can…
Monitoring Ratings & Reviews on the digital shelf helps you identify issues with your products and product content and gives you keyword ideas- in the customer’s language, which improves the findability of your products. In…
The more touchpoints your brand has on the digital shelf, the more challenging it gets to check product content on all (indirect) eCommerce channels. Being brand-compliant and maintaining a consistent…
This is part 1 of my triptych blog series about ‘optimizing the digital shelf’. I will touch on the importance of stock availability for brands and prevent stockouts on the Digital…
Sellers who offer the lowest pricing options on a marketplace can take over the Buy Box from you as a brand owner/vendor. What should you do and not do in…
