“Think of me as the colleague who already read every report before the meeting.” Parker, welcome. You just started. How are you settling in? Fast. Which I guess is kind…
The AI gap in Digital Shelf Analytics Every SaaS company is adding AI. A chatbot here, an auto-summary there, a “powered by AI” badge on the homepage. The message is…
An interview with Simon Swan, Digital Growth & Transformation Leader at Karo Healthcare Karo Healthcare sells consumer healthcare products across multiple categories, markets, and retailers. The vast majority of their…
Retail media is projected to reach $203.9 billion globally in 2026. Brands are spending more than ever on sponsored placements and display ads across retailer platforms. But here’s the uncomfortable…
The first hit: stop the leaks Your products are on dozens of retailers. Theoretically. At most brands we work with, fewer than 70% of products are actually listed where they…
Here’s something most brands don’t talk about openly: the relationship with your online retailers is fundamentally asymmetric. They have the data. You don’t. They see what happens on their platform.…
If you sell through online retailers, there are three things you always want to know: are my products actually there? Is everything looking good? And what is my competition doing?…
You sell through dozens of online retailers. Your products are on Amazon, Bol, Coolblue, MediaMarkt, maybe 20, 30, 40 platforms in total. But here’s a question most brands can’t confidently…
Let’s start with a number. $1.2 trillion. That’s how much global retailers lose every year to out-of-stock situations alone. Not to returns. Not to marketing that doesn’t land. Just to products…
The oldest trick in retail Walk into any supermarket headquarters and ask about mystery shopping. They’ll smile. Of course they do mystery shopping. Every serious retailer does. For decades, brands…
Why the brands that truly see their digital shelf are the ones that grow If you sell online, there is only one reality that ultimately matters: what the consumer actually…
Why visibility alone no longer builds strong brands in digital commerce. The visibility trap Every brand wants to be seen. We invest in storytelling, campaigns, and creativity, all to stay…
How to turn holiday chaos into digital shelf control. The holiday season exposes every weakness in your e-commerce operations. From data quality to stock accuracy. Learn how leading brands use…
Leslie Castillo, Senior Business Analyst at BaByliss Benelux, wrote a powerful piece on how they use Sitelucent to take control of their digital shelf. From spreadsheets and manual checks…To continious…
And why Bluestone PIM and Sitelucent are joining forces At Sitelucent, we’re approached more and more by PIM, DAM, and syndication platforms. Not because it’s a nice-to-have. But because their…
And why leading agencies are already building with it. For years, agencies have helped brands build visibility. With bold campaigns. Smart media. Powerful storytelling. But what if your product isn’t…
Let’s do the check! Curious about the possibilities? Would you like to learn more about Sitelucent and discover how to gain full control over your online sales? Or are you eager…
One platform. Full control over your online sales ✅ At Sitelucent, we help brands gain control over their online retail performance. Our platform monitors every product across all digital retail…
We’ve made it easy for you. Below is a letter you can copy and paste, straight to your CEO, CIO, IT director, or board. Because Digital Shelf Analytics isn’t just…
The gap between online and offline visibility remains a fundamental challenge for many brands. At Sitelucent, we witness this every day—brands that invest heavily in offline shelf share often neglect…
FOR IMMEDIATE RELEASE Eindhoven, 2024-10-30 Sitelucent, a global leader in digital shelf analytics and optimization, is proud to announce its partnership with the Amazon Web Services (AWS) Partner Network (APN).…
Imagine you send a mystery shopper to check how your products are doing in stores offline. Now, picture doing that for all your products across every store, it would be…
Many brands still view e-visibility as a standalone marketing or sales expense, but that view is quickly becoming outdated. Every investment in eCommerce is strategic—crucial to the growth and relevance…
We’re very exited to announce our brand-new Image Similarity Module, the breakthrough tool designed to simplify your product image management and bring unprecedented consistency to your digital shelves. Are you ready…
As we approach the new year, one thing is certain: pricing changes in January can either boost your eCommerce performance or leave you scrambling behind your competitors. January is a…
It’s that time of year again—budget rounds. Companies everywhere are mapping out their plans for the coming year, deciding where the money goes and which departments get priority. If your…
Sitelucent is almost seven years old. That might not sound like a lifetime, but in the world of eCommerce, it’s quite the journey. After all these years of hard work…
If the Buy Box suggests your competitors over you, you’re probably missing out on a great deal of money. It is not self-evident that you win and keep the buy…
Last updated: Feb 1, 2022, by Rianne Konings Stockouts are frustrating for both businesses and shoppers. Both sides lose when an item isn’t in stock. For brands, because they are…
One of the downsides of selling your brand on multiple online channels is channel conflicts. Leveraging various sales channels to spread your brand increases the likelihood of channel frictions. Unlike…
To be successful with your brand on marketplaces, you must have a strong brand image and stand out among endless product offers. Unauthorized 3P sellers can throw a spanner in…
If your products are featured on Google Shopping, you’ve probably discovered that creating a solid brand presence is much more than simply listing your products and waiting for sales to…
In the competitive world of eCommerce, price tracking can give you more than simply gathering selling prices and their evolvement over time. Tracking the prices of your brands’ products can…
Monitoring Ratings & Reviews on the digital shelf helps you identify issues with your products and product content and gives you keyword ideas- in the customer’s language, which improves the findability of your products. In…
The more touchpoints your brand has on the digital shelf, the more challenging it gets to check product content on all (indirect) eCommerce channels. Being brand-compliant and maintaining a consistent…
This is part 1 of my triptych blog series about ‘optimizing the digital shelf’. I will touch on the importance of stock availability for brands and prevent stockouts on the Digital…
Sellers who offer the lowest pricing options on a marketplace can take over the Buy Box from you as a brand owner/vendor. What should you do and not do in…
Online shopping is not possible without returns, but reducing your unnecessary returns is a necessity in these times and immediately yields a lot. Return reduction has the most significant result…
Which gaps and inconsistencies in content can we spot on NL retailers while Holiday sales are in full swing? Holiday shoppers who are looking to give their loved ones a…
If shoppers ‘stumble upon’ your product, between all search results, and decide to click and land on your product detail page, some crucial seconds follow…⏱️ Catch shoppers’ attention with product…
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