Product Mapping

Learn how we identify products at SiteLucent, when we need to use a mapping file, and how we create this.

To identify products and link products across different channels together, SiteLucent searches a product detail page (PDP) to find the GTIN Code OR the combination: Brand + MPN. 

When is mapping needed?

In most cases, this product mapping process goes well. However, in some cases, it does not because crucial information on an eCommerce product page is missing or is displayed incorrectly. A mapping file is needed when one of the following situations occur (which makes automatic identification impossible):

  • No GTIN or brand / MPN present on the PDP (nor in the underlying source code);
  • Misspelt or partial MPN codes. For instance, with additional characters in between, or missing parts of the official code;
  • Invalid GTIN code(s). We always check the validity of the GTIN codes we find. Codes that fail the 'valid GTIN code test' get rejected to avoid polluting our system with incorrect identifiers.
  • Incorrect brand name. An MPN code is unique in combination with the brand name. If the brand name is misspelt or different from the official brand name, our system will 'think' it's another product and record it as such.

The Product Mapping Module

Product mapping issues occur after you upload and apply a product list to the view filters. SiteLucent's tooling may then tell you that a product is not listed online, while it actually is. 

To identify products correctly, you can use our Product Mapping Module.

Create a Mapping file

We link the Retailer’s Shop Product ID to the GTIN (or MPN-brand-combination) in a mapping file. The Shop Product ID is a unique code that retailers use to pick and ship an order correctly.

Retrieve the retailers' Shop ID via one of these two options:

  1. Retailer's Portal: In the case of Amazon: export ASINS from Vendor- or Seller Central.
  2. A SiteLucent CSV-export:
    • Log in to your SiteLucent account.
    • Enter a dashboard that contains a data table widget.
    • Apply your filters: Choose the retailer that gives issues identifying products (we recommend doing one retailer at a time).
    • Export the widget data into a CSV file from the data table widget.
    • You can find a column with the Shop Product ID in your exported file.

Next to the Shop Product ID, you keep/add the columns:

  • Retailer name
  • Brand name 
  • MPN (Manufacturer Product Number)

You can also use this template.

    When ready, send the mapping file to your Customer Success Manager or