Privacy Policy

  • Your privacy is important to us. This document gives you a brief but complete overview of the personal data we gather, process, handle and store, and how we use and not use that information.
  • At any time, you have the right to request an overview of all your personal information we collected and stored, as well as the right to request immediate retrieval or removal of your personal information from our systems.

On our public website ( 
Our website,, is publically available on the internet, and hence the data element specified below applies to every person who visits our website at the specified location.

  • We collect and store statistics about how and when you use our website for every visitor to our website.
  • When you fill in our contact form: your name, e-mail address, and your phone number.

Within our customer application ( 
Our customer application (app),, is only accessible for our customers. Hence, the data elements specified below apply to our customers, specifically to the individual users who log in to the SiteLucent App through This does not apply to visitors of our website at

  • Account information: your name (first and last name) and your e-mail address.
  • Usage statistics: we collect and store statistics about how and when you use our app. We use Hotjar to understand our users' needs and optimise this service and experience. 

On our public website ( 

  • We use analytics tools to measure our website's traffic (the number of people who come to our site) and their behaviour (what they do, where they click). For the collection of that data, an Analytics Cookie is used. The information is being collected using tags and automatically sent to and stored on the analytics tools' server, including locations in the United States of America; stored and processed under the EU-US Privacy Shield agreements. The collected information also includes your device's IP address.
  • For processing the information filled in through our contact form, we use Hubspot software. The information you provide through the contact form is sent to Hubspot servers located in the United States of America and stored there.

Within our customer app ( 

  • We receive your account information either directly from you or your company's SiteLucent administrator. This information is stored in a SiteLucent database within the European Union.
  • Information about how and when you use the SiteLucent app is collected through our proprietary software, directly within the SiteLucent app, and stored in a SiteLucent database within the European Union. We do not use Cookies nor any 3rd party software to collect and process this data.
  • We use Hotjar to understand our user's experience better (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.), enabling us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Related to our public website ( 

  • The data we collect through and in Analytics tools is used for the sole purpose of improving your experience of our website. The collected data helps us understand how our visitors use our website; what they use, what they don't use, where they click, and where not. This gives indications about what parts of our website and the related content is found useful by our visitors, and therefore what we should keep, change, do less of, more of, etc. Although IP addresses are stored as part of this data collection process by analytics tools, we at SiteLucent do not have access to that information, nor do we look at individual visitor's behaviour: we work with aggregated data and (group) statistics only.
  • The information collected through the contact form on our website is used for the sole purpose of getting in contact with you upon your explicit request by filling in and submitting the contact form.
  • We ask for and may collect personal information from you when you submit web forms on our Website. We base the processing of your personal information on our legitimate interest to operate and administer our website and provide you with the content you access and request.
  • We will never share your contact information with 3rd parties without your explicit and written consent. You can unsubscribe/request to be removed from our contact list at any time.

Related to our customer app ( 

  • Your account information is used for the sole purpose to log in to our app, to be able to communicate with you from the app (either upon your request, i.e. when you want to reset your password, or upon specific systems events, i.e. to inform you about the system's status, to provide automated data alerts). You can indicate which type of communication you do and which you do not want to receive within your user account. We will never use your account information for other purposes than directly related to your app usage.
  • Your usage statistics are used for a similar purpose as the user statistics collected on our public website: to improve your experience working in and with our app. By default, this information is only used in aggregated form, which means we analyse the behaviour of all our users, for an individual customer or across all customers, to understand better how users work with our app, what works, what doesn't. We can, however, also use this information at an individual level, when - and only when - you encounter a system error. We need to analyse what exactly preceded/led to that particular issue. This will be done by the support engineer assigned to that issue only.

Related to our public website ( 

  • We use analytics tools, which retain data for at least 25 months without a specified upper limit.

Related to our customer app ( 

  • Account information is kept as long as your account is active and until 24 calendar months after deactivation. Accounts can get deactivated at your own request directly through the app or by contacting our support team, at the request of your company's tool administrator (you will receive a notification on the e-mail address associated with your account), or when your company cancels its subscription for the SiteLucent services.
  • Upon your explicit and validated request, your account information will be immediately and completely removed (and not kept for the 24 months mentioned in the previous point). Please contact our support team with the request to have your data removed from our systems entirely and immediately. The assigned person from our support team will contact you to validate that the request is indeed yours and is hence valid.
  • Your SiteLucent app usage statistics are automatically removed from our systems after 24 months. Note: if you request the immediate removal of all your personal information (see the previous point), we will also remove all your usage statistics immediately, along with your account details themselves.
  • We consistently and only use a secure and encrypted connection for both our website and our app: your entire visit to our site, all information you (may) provide as well as when you work within our app, is fully encrypted and not visible to 3rd parties (other than those mentioned on this page, for these specific purposes; these connections -however - are also encrypted and secure at all times).
  • We will never share your personal information with anyone outside of SiteLucent.
  • We only use trusted partners (all are mentioned on this page) to handle your data, and only SiteLucent itself if we can, without any 3rd parties involved in the process.
  • Within SiteLucent, the access to your personal information is also highly restricted and only accessible to the select group of people that need access to it to support you directly and/or to ensure you can use our service as intended: the representative who will follow up on your contact request, the support person handling your support request and the system administrator who is setting up your account for first use (if any; this process is by default fully automated and only involves human intervention in unique or unforeseen circumstances).