What's the digital shelf?

You may have heard the term 'The Digital Shelf' before— but what is it exactly? The digital shelf is where your brand is presented online, and shoppers discover, research, and buy your products.

Multiply the number of products in your brand portfolios with eCommerce channels you are selling on, and you will have the number of touchpoints on the digital shelf.

Challenges on the digital shelf

Ideally, your online resellers:

  • list the product assortment and selling prices as they agreed upon with your sales teams;
  • publish correct text, images, videos, and other content assets created and provided by your marketing and content teams.

But in reality, information and content assets are often not taken over one-on-one and end up incorrect or get lost on the digital shelf.

The digital shelf
digital shelf analytics

How brands can grow online sales

the digital shelf flywheel

Where do you see opportunities to improve?

Improved findabilityIMPROVED FINDABILITY

Adding rich, fresh, and unique product page content is the go-to strategy for improving product page placement in retail search results.

More conversionsMORE CONVERSIONS

Once shoppers find your product page, ensure you offer the desired and accurate product information, stock availability and a competitive yet profitable price.

reviews orangeUTILISE FEEDBACK

Customer ratings & reviews help you identify issues with your products and product content. Keyword ideas- from reviews, in the customer's language, improve the findability of your products.

Lower returnsREDUCE RETURNS

Strong product pages result in shoppers who buy a product based on accurate assumptions, resulting in happy customers who do not return purchases.

buy boxWIN THE BUY-BOX

Excelling in availability, price and customer satisfaction will help you keep your buy-box position on marketplaces. More sales lead to higher search positions and vice versa.

Why choose SiteLucent?

SiteLucent is a full suite of digital shelf data & analytics software built to help you get the complete picture and take control of your brand online. Continuously monitoring and optimising your products' presence, presentation, and visibility stimulates positive shopping experiences, trust in your brand, and buying decisions.

POWERFUL FEATURES
All-in-one tool

All-in-one

Drive eCommerce sales, be brand-compliant, avoid channel conflicts, lower return rates, or all of the above with one tool!

alerts

Automated alerts & reports

Switch from guesswork and manual eCommerce operations to automated data reports and alerts.

Data Freshness Heart

Data freshness

We refresh your data between 1 and 8 times a day, depending on your challenges and goals.

flexibility

Flexibility

From custom content scorecards and dashboards to personalised support, flexibility is paramount to our software and people.

digital shelf software
FOR WHO IS SITELUCENT?

How your teams can leverage SiteLucent to achieve their goals

SALES

Keep prices profitable, win the buy-box and make sure the agreed-upon assortment is listed.

MARKETING

Enhance product content and improve findability in retail search.

CONSUMER RELATIONS

Increase review counts and (ideally 4+) star ratings. 

SUPPLY CHAIN

Maintain high in-stock rates

Get that complete picture of your digital shelf metrics

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