What's the digital shelf?
You may have heard the term 'The Digital Shelf' before— but what is it exactly? The digital shelf is where your brand is presented online, and shoppers discover, research, and buy your products.
Multiply the number of products in your brand portfolios with eCommerce channels you are selling on, and you will have the number of touchpoints on the digital shelf.
Challenges on the digital shelf
Ideally, your online resellers:
- list the product assortment and selling prices as they agreed upon with your sales teams;
- publish correct text, images, videos, and other content assets created and provided by your marketing and content teams.
But in reality, information and content assets are often not taken over one-on-one and end up incorrect or get lost on the digital shelf.
How brands can grow online sales
Where do you see opportunities to improve?
Adding rich, fresh, and unique product page content is the go-to strategy for improving product page placement in retail search results.
Once shoppers find your product page, ensure you offer the desired and accurate product information, stock availability and a competitive yet profitable price.
Customer ratings & reviews help you identify issues with your products and product content. Keyword ideas- from reviews, in the customer's language, improve the findability of your products.
Strong product pages result in shoppers who buy a product based on accurate assumptions, resulting in happy customers who do not return purchases.
WIN THE BUY-BOX
Excelling in availability, price and customer satisfaction will help you keep your buy-box position on marketplaces. More sales lead to higher search positions and vice versa.
Why choose SiteLucent?
SiteLucent is a full suite of digital shelf data & analytics software built to help you get the complete picture and take control of your brand online. Continuously monitoring and optimising your products' presence, presentation, and visibility stimulates positive shopping experiences, trust in your brand, and buying decisions.
Drive eCommerce sales, be brand-compliant, avoid channel conflicts, lower return rates, or all of the above with one tool!
Automated alerts & reports
Switch from guesswork and manual eCommerce operations to automated data reports and alerts.
We refresh your data between 1 and 8 times a day, depending on your challenges and goals.
From custom content scorecards and dashboards to personalised support, flexibility is paramount to our software and people.