To drive conversions, you want your Products' Detail Pages to be:
For multi-channel Brands, it is a hell of a job to manage and control!
SiteLucent helps you overcome everyday eCommerce challenges by letting you take the steering wheel!
The digital shelf is the place where a product is presented online.
Multiply the number of products in your brands' portfolio, with the number of eCommerce channels you are selling on, and you will have the amount of touchpoints where shoppers engage with your brand, and discover, research, and (hopefully) purchase your products.
A product detail page usually includes:
To drive conversions, you want all these elements to be present, findable, correct, complete, and brand-compliant, on all eCommerce channels!
It is necessary to continuously monitor the quality of published content. It is essential to check if the content you provide to retailers and marketplaces is actually on the product detail pages.
In practice, it turns out that it is often not taken over one on one. Sometimes even incomplete and with incorrect information.
SiteLucent analyzes product detail pages and creates reports for you to quickly improve product detail pages, on all channels.