Simple questions. But until now, getting the answers was anything but.
The old way
Starting with Digital Shelf Analytics always meant one thing: bring your product list. In reality, that meant weeks of preparation, collecting SKU lists, cleaning identifiers, figuring out which retailers carry which products. Every tool in the market worked that way.
We knew there had to be a better way. It took serious effort to figure out how, but we did it. We built Product Discovery. And no one else in the market has it.
How Product Discovery works
Instead of starting from your internal data, Product Discovery starts from what retailers actually show. Sitelucent scans retailer search results and category pages based on the keywords you track. Within seconds, you see which of your products are listed, which are missing, and which competitor products appear next to yours.
Add them to your assortments with a single click. They appear in your dashboards the next day.
When identifiers like GTIN or MPN are missing, Product Discovery uses AI-powered smart matching to suggest products from your portfolio, each with a confidence score. You confirm, and your data stays clean.
The real game changer: competitive intelligence
Most brands know their direct competitors by name. But on the digital shelf, competition is defined by the consumer — not by your category team.
When a shopper searches for “smartwatches,” they don’t just see Samsung next to Apple. They see fitness trackers, health monitors, and brands that solve a similar problem in a different way. New entrants ranking on your keywords. Products on your category pages you’ve never heard of.
Product Discovery surfaces all of this. Not just the competitors you already track, but everyone who appears where your customers are looking. That gives our clients a massive edge, they see exactly where they’re winning and where they need to sharpen up. Their competitors don’t.
As Rümeysa Olgun, E-Commerce Specialist at Philips TV and Sound, put it: “Competitor tracking is now much more efficient with Product Discovery. I can add products to my product list with one click and start comparing KPIs to see where my brand is succeeding or where it could do better. Truly insightful.”
Complete from day one
Product Discovery doesn’t just make onboarding faster. It solves problems brands have been working around for years.
No more partial uploads or outdated product lists, your dashboards reflect the complete picture. No more ownership bottlenecks, nobody needs to chase colleagues or run queries across systems. And brands that launch products continuously no longer have to restart setup every time. New products appear on retailer shelves, and Product Discovery picks them up automatically.
Bayram Kilic, Head of Channel Marketing Consumer Benelux at Signify, experienced this firsthand: “Product Discovery has been a game-changer. We added products to our assortment that weren’t in the master file. It completely changes your view and how fast you can act.”
Get in touch with Willem Swinkels to schedule a discovery session and see how your brand actually appears on retailers, and where it doesn’t.
