Blog - Sitelucent

WPP Enterprise Solutions and Sitelucent partner to turn digital shelf insights into action

proppergarnaat 1 september 2026 Geen reacties

AMSTERDAM – September 01, 2026 WPP Enterprise Solutions and Sitelucent have today announced a partnership to help brands improve how their products perform across online retailers and marketplaces. By combining…

The supermarket shelf went digital. Then it became a media channel. FMCG brands now play both games at once.

proppergarnaat 12 augustus 2026 Geen reacties

Online grocery has settled in across Europe. According to Rabobank’s latest sector study, online grocery revenue across European markets will keep growing structurally faster than the supermarket market as a…

In luxury, the digital shelf carries your brand. The question is who’s in control of it.

proppergarnaat 12 augustus 2026 Geen reacties

For years, the central question for luxury brands was how to reach demand. That era has quietly ended. According to Tradebyte’s latest luxury e-commerce report, built on its own network…

In pharma & personal care, the sale is decided on the online shelf

proppergarnaat 10 augustus 2026 Geen reacties

ABN AMRO’s latest sector analysis carries a headline that says it all: online is gaining ground in the drugstore sector. The bank points to a cosmetics market that McKinsey expects…

Even at IKEA, a third of revenue is now online. Home & living has quietly become a digital category.

proppergarnaat 10 augustus 2026 Geen reacties

PHOTO BY IKEA WEBSITE ILLUSTRATION WARREN ESPEJO If there’s one retailer built on the physical experience, it’s IKEA. The winding route through the showroom, the fabric you touch, the meatballs…

Half of all consumer electronics now sells online. The question is whether your products are ready for that shelf.

proppergarnaat 10 augustus 2026 Geen reacties

Retail platform RetailDetail recently put a number on what everyone in consumer electronics already feels: in 2026, more than half of all consumer electronics in Europe is sold online. The…

Hornbach proves it: in DIY, online is where you stand out. The store is where you cash in.

proppergarnaat 10 augustus 2026 Geen reacties

A recent article on the Dutch marketing platform Frank’s Watching celebrates a physical retail success story. Hornbach, with just 18 stores in the Netherlands, holds a market share of close…

How Health & Personal care brands take control of their online shelf

proppergarnaat 17 juli 2026 Geen reacties

In a category where the consumer researches obsessively, trusts reviews above all, and buys on claims that have to be exactly right, the digital shelf is where the brand is…

How DIY & Home improvement brands take control of their online shelf

proppergarnaat 15 juli 2026 Geen reacties

It’s the category where the customer researches online, trusts reviews above all, and often decides before they ever reach the store. Which makes the digital shelf decisive, even for what…

How premium Home & Living brands take control of their online shelf

proppergarnaat 15 juli 2026 Geen reacties

It’s the category where the buyer hesitates longest, converts least, and needs the most convincing. Which makes the digital shelf the place where the sale is really made. Premium home…

WPP Enterprise Solutions and Sitelucent partner to turn digital shelf insights into action

The supermarket shelf went digital. Then it became a media channel. FMCG brands now play both games at once.

Categorie: Blog

WPP Enterprise Solutions and Sitelucent partner to turn digital shelf insights into action

The supermarket shelf went digital. Then it became a media channel. FMCG brands now play both games at once.

In luxury, the digital shelf carries your brand. The question is who’s in control of it.

In pharma & personal care, the sale is decided on the online shelf

Even at IKEA, a third of revenue is now online. Home & living has quietly become a digital category.

Half of all consumer electronics now sells online. The question is whether your products are ready for that shelf.

Hornbach proves it: in DIY, online is where you stand out. The store is where you cash in.

How Health & Personal care brands take control of their online shelf

How DIY & Home improvement brands take control of their online shelf

How premium Home & Living brands take control of their online shelf

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