“Think of me as the colleague who already read every report before the meeting.” Parker, welcome. You just started. How are you settling in? Fast. Which I guess is kind…
The AI gap in Digital Shelf Analytics Every SaaS company is adding AI. A chatbot here, an auto-summary there, a “powered by AI” badge on the homepage. The message is…
An interview with Simon Swan, Digital Growth & Transformation Leader at Karo Healthcare Karo Healthcare sells consumer healthcare products across multiple categories, markets, and retailers. The vast majority of their…
Retail media is projected to reach $203.9 billion globally in 2026. Brands are spending more than ever on sponsored placements and display ads across retailer platforms. But here’s the uncomfortable…
The first hit: stop the leaks Your products are on dozens of retailers. Theoretically. At most brands we work with, fewer than 70% of products are actually listed where they…
Here’s something most brands don’t talk about openly: the relationship with your online retailers is fundamentally asymmetric. They have the data. You don’t. They see what happens on their platform.…
If you sell through online retailers, there are three things you always want to know: are my products actually there? Is everything looking good? And what is my competition doing?…
You sell through dozens of online retailers. Your products are on Amazon, Bol, Coolblue, MediaMarkt, maybe 20, 30, 40 platforms in total. But here’s a question most brands can’t confidently…
Let’s start with a number. $1.2 trillion. That’s how much global retailers lose every year to out-of-stock situations alone. Not to returns. Not to marketing that doesn’t land. Just to products…
The oldest trick in retail Walk into any supermarket headquarters and ask about mystery shopping. They’ll smile. Of course they do mystery shopping. Every serious retailer does. For decades, brands…
