And why Bluestone PIM and Sitelucent are joining forces
At Sitelucent, we’re approached more and more by PIM, DAM, and syndication platforms. Not because it’s a nice-to-have. But because their customers are asking for it.
Today’s brands don’t just want to manage and distribute product information. They want to know what happens after that.
Once their products go live, on Amazon, Carrefour, bol.com or MediaMarkt, how are they actually showing up? Are they listed? Visible? Correct? Converting? That’s where Sitelucent comes in. That’s what we call: Ground Control.
The full chain: from enrichment to execution
To understand why this matters, let’s break it down.
PIM (Product Information Management) defines what you sell.
Specs, descriptions, dimensions, ingredients, all structured and enriched in one place.
DAM (Digital Asset Management) manages how it looks.
Images, videos, 3D models, manuals, ready for every touchpoint.
Syndication pushes it out to retail and marketplace channels.
Feeds, formats, templates, all taken care of.
And then? Then comes the digital shelf. The real one. The live one.
That’s where Digital Shelf Analytics (DSA) begins.
Sitelucent shows what’s really happening with your products, day by day, SKU by SKU:
It’s not about theory. It’s about reality.
Why Bluestone PIM x Sitelucent
That’s why we’re proud to announce our partnership with Bluestone PIM.
Their MACH-certified, API-first architecture fits perfectly with our approach to composability and scalability. They help global brands enrich and structure their product content. We, as their exclusive DSA-partner, help those brands see how it performs, after it hits the shelf.
And that’s exactly the power of this combination:
💡 PIM defines
📦 Syndication delivers
🔍 Sitelucent validates and optimizes
Together, we close the loop.
For brands that take e-commerce seriously
Because if you want to win in today’s digital shelf environment, it’s no longer enough to “send content.” You need to see what lands, know what performs, and act where it matters. And the best brands are already doing that. They treat Sitelucent more and more as IT-infrastructure. A strategic system layer between PIM, DAM, syndication, and the commercial result. Why? Because without visibility, you’re guessing. Without insight, you’re blind. And without action, you’re not improving.
Ready to unlock the power of your digital shelf?
Then make sure the full chain is in place. From enrichment to execution. From send to sell.
PIM, DAM, Syndication, powered by Ground Control.
What stands out, sells.
Sitelucent.
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Reach out anytime.
ivo.mesters@sitelucent.com | LinkedIn
