How to create a (standard) product list

With a product list, you can track if products are listed, create custom filters with product tags and add product attributes to measure product content criteria and retail price deviations.

To create a product list you first:

  • Navigate to 'Product lists'.

    ecommerce product lists

  • Download a Standard product list template

    ecommerce product list template
  • Fill out the mandatory fields ( Column A - E):
    GTIN Code The GTIN code (i.e. EAN, UPC, ISBN, etc.), is a unique code assigned to a product to identify it. 
    Brand name The official brand name of the product.
    MPN Code 1 The Manufacturer Product Number. Please note: An ASIN is NOT an MPN code.
    MPN Code 2 An additional MPN code. Please note: An ASIN is NOT an additional MPN code.
    Product name The official name of the product. Use your company's standard language.
  • Fill out the optional product tags (Column F-Y) to create custom filters. Add for instance: Product categories, Model names or Product lifecycle stages. Read how to use these product tags as a Custom filter here.
  • Fill out the optional Attributes (Column Z - AS):
    - Add attributes such as colour, weight, size and main keywords to identify gaps and inconsistencies in product content. Attributes can be used in the DCC criteria/rules to measure content completeness and correctness. Read more about how to use attributes in the DCC score.
    - Add the attribute 'RSP' (Recommended Retail Price) to measure price deviations.
  • The next step will be to upload your product list to SiteLucent.

If you want to define a portfolio that is e-retailer specific, you can use and upload a 'retailer assortment product list'