Performance Overview - Dashboard Walkthrough

In this article we will walk you through the Performance Overview Dashboard

In this article, we walk through our main dashboards and give you the tools you need to make the most of your digital shelf data. 


The following topics are covered in this article:

What is the Performance Overview?

The purpose of the Performance Overview is to give you an overview on your main KPIs in one glance. The conditional coloring in combination with the dashboard clickthrough makes it possible to get aware of, and if needed quickly deep-dive into, underperforming products. 

To open the dashboard, you first:

  • Navigate to dashboards > Performance overview 

    ecommerce performance overview
  • By default, the performance overview dashboard looks as follows:

    ecommerce software performance overview
  • On the left hand you see all retailers selected in the filter menu. In the example above we see 3 retailers:, Coolblue, and MediaMarkt.
  • For each retailer we can see main KPIs, divided into topics.
  • You can switch dimension by clicking the bottom right menu in the widget, to see the Performance Overview by Brand, Seller, or Country.
  • Click the icons to navigate to the related topic-dashboard and view more detailed widgets.

Conditional Coloring Explained

By default the conditional coloring rules are as follows:

  • Content Completeness & Availability ---> values at or above 90% are shown Green, between 65% and 90% are Yellow, and lower than 65% are Red.
  • Days out of stock ---> values up to 3 days are shown in Green, between 4 and 15 days in Yellow, and above 15 days are Red.
  • DCC-related metrics --> values at or above 80% are shown Green, between 60% and 80% are Yellow, and lower than 60% are Red.
  • R&R ratings/stars --> values at or above 4.3 stars are shown in Green, between 3.5 and 4.3 in Yellow, and below 3.5 stars are Red. All %-values same as DCC.

ecommerce kpi performance dashboard

Check out this article to find out how you can add or edit conditional coloring to your performance overview.



Within the Assortment topic we find the:

  • The total number of unique products found per retailer, and the Listing Completeness.
  • In order to see a realistic figure on Listing Completeness, it is needed to upload a product list first in which you define your assortment. In case you have a retailer-specific assortment, also upload a retailer assortment.
  • When using a retailer assortment, make sure you enable the retailer assortment switch in the view filter menu (see image below).

    ecommerce assortment dashboard
  • When clicking the 'Assortment-icon' you click through to the product listing dashboard, where you can dive deeper into the data.

Product Availability

ecommerce product availability

Within the product Availability topic we find the:

  • In-stock availability rate: The percentage of products available within the total portfolio that we found online. 
  • When clicking the 'product availability-icon' you click through to the product Availability Dashboard, where you can dive deeper into the data.


Product Content

product content ecommerce

Within the product Product Content topic we find the:

  • Overall DCC score
  • All minimal DCC score criteria met
  • All basic DCC score criteria met
  • All extended DCC score criteria met

Read more about the DCC score here: What is a DCC score and how is it calculated?

  • When clicking the 'product content-icon' you click through to the product Content Dashboard, where you can dive deeper into the data.


Ratings & Reviews


ratings & reviews ecommerce

Within the product Ratings & Reviews topic we find the percentage of products:

  • Without reviews
  • With less that 2.0 stars
  • With 20+ reviews

When clicking the 'ratings & reviews-icon' you click through to the Ratings & Reviews Dashboard, where you can dive deeper into the data.


Customize your Performance Overview

How to customize?

  • We can add or remove KPIs from the data table.
  • We can adjust de criteria for conditional coloring.
  • We can set clickthrough's to dashboards of your choice.

Contact us if you wish to make any changes to the Performance Overview table in your account.

ecommerce performance over time

Compare date ranges in the Performance Overview

In the filters, you can compare date ranges.

  • Click on the 'Date range' in the filters
  • Here you can choose the date ranges you want to compare.Compare date ranges
  • Click 'Apply filters' to compare the date ranges in the performance overview.
  • In the Performance Overview, you now see the difference between the two periods in percentage points.
  • Green shows an increase, and red shows a decrease.
  • You can export this information as an Excel of CSV file, or as an image to use in reports via the hamburger menu in the widget.

TIP: Hover over the red and green percentage points to see the score from the previous period.