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Brands and manufacturers are increasingly implementing a multi-channel sales approach. Selling via indirect sales channels affects the level of brand control. Winning the digital shelf requires excellent product visibility and presentation, staying ahead of the competition, and maximizing conversion. Data-driven optimization is the magic word. Gather product data from your online sales channels and translate it into valuable insights. Then turn insights into actions and actions into results.
What products you should start optimizing first
How running Out-Of-Stock affects digital shelf performances
Why price tracking is helpful
Some important elements of buy box algorithms
Guidelines on how to optimize the elements of product detail pages, including ratings & reviews
How you can improve your products' (retail) search rankings
