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Coram Case Study - Monitor product content on all sales channels

Coram is in a digital transformation process and uses Sitelucent to make data-driven choices within their eCommerce growth ambitions. Read their story!

Coram is in a digital transformation process and uses Sitelucent to make data-driven choices within their eCommerce growth ambitions.

Making the customer experience transparent across our various sales channels means that we can make data-driven choices in our eCommerce growth ambitions.

Peter Vogel

Digital Business Director @ Coram

Their main challenges

An important step in Coram's digital transformation process so far, was implementing a PIM system into the company's data management workflow.

To successfully use the PIM system, it is important to take control of all product content on the online shelves of resellers.

How can we make sure that the correct product information is presented at the digital touch-points used by online shoppers?
How to continuously take the steering wheel in product presence and presentation on all online channels?

Read Case Study

By tracking product reviews with Sitelucent, Sony identified an issue with a new product and solved it by adding a 'How To' video.

Tracking customer reviews

Optimized content through reviews

In February 2022, Sony introduced new earphones — the LinkBuds. By tracking product reviews with Sitelucent, Ernstjan and his team quickly identified an issue as customers struggled to figure out how to place the LinkBuds in their ears.

The team took immediate action and advised retailers to upload a how-to video on the earphones' product detail pages to inform shoppers better. The video explains how to wear the LinkBuds correctly.

The result

Everyone in the channel benefits

"At first, not all of our channel partners appreciated the meddling — Working with Sitelucent, and the resultant recommendations towards optimizing product pages gave retailers extra work," says Ernstjan.

"That's why we decided to engage retailers by showing how Sitelucent works, with success! Our channel partners also benefit from digital shelf data, and we work towards a common goal. Some retailers accessed a Sitelucent login to check content scores and assets themselves, increasing efficiency."

Ultimately, digital shelf optimization leads to more sales, which benefits everyone in the sales channel!

Using Sitelucent improves the presentation of our products on the digital shelf significantly and saves my 4 colleagues and me at least 2 hours a week. 4 x 2 hours makes our team save a full working day a week!

Ernstjan Smeding

Channel Marketing Specialist @ Sony