Sony's eCommerce team responsible for the Dutch and Belgium market does not settle for half work. They want their products to look the part on the digital shelf at online reseller sites.
To comply with the Sony brand content guidelines on all channels, Sitelucent lends them a hand, resulting in a saving of 8 hours per week for the team!
"Launching new products on the digital shelf is exciting but challenging, especially, as in our case, at multiple Dutch and Belgium online retailers".
Ernstjan Smeding
Channel Marketing Specialist at Sony
Customer success manager Mike has converted Sony's most ideal content scenario into criteria with which Sitelucent compares the content on product pages daily.
Sony's product page criteria include:
The outcome is the Digital Content Completeness (DCC) score, which helps Ernstjan and his team identify gaps and inconsistencies and continuously optimize product content.
Implementing Sony's branded content standards in Sitelucent was a technical matter. Luckily we had Mike, our Success Manager. He thought along with our challenges, answered our questions, and made the onboarding process a success. I appreciate the flexibility of both the Sitelucent software and the team!
In February 2022, Sony introduced new earphones — the LinkBuds. By tracking product reviews with Sitelucent, Ernstjan and his team quickly identified an issue as customers struggled to figure out how to place the LinkBuds in their ears.
The team took immediate action and advised retailers to upload a how-to video on the earphones' product detail pages to inform shoppers better. The video explains how to wear the LinkBuds correctly.
Using Sitelucent improves the presentation of our products on the digital shelf significantly and saves my 4 colleagues and me at least 2 hours a week. 4 x 2 hours makes our team save a full working day a week!
