The first hit: stop the leaks
Your products are on dozens of retailers. Theoretically.
At most brands we work with, fewer than 70% of products are actually listed where they should be. Products disappear from listings. Stockouts go unnoticed for days. Pricing corridors get violated. Paid campaigns drive traffic to pages where the product isn’t even available.
This is the daily reality on the digital shelf. And every one of these gaps is revenue walking out the door, silently, without showing up in any internal report.
Digital shelf analytics makes these leaks visible. Across every retailer, every day. So you can close them before they compound.
On average, brands that start monitoring find that 8% of their assortment is out of stock for seven days every month. 69% of consumers who hit an out-of-stock product go straight to the competition.
The second hit: find the growth
Once the leaks are closed, the opportunity becomes visible.
Your product pages are your storefronts. Every title, every image, every bullet point, every review, every search position,they determine whether a consumer clicks on your product or your competitor’s.
Digital shelf analytics shows you where to optimise. Where your content is incomplete. Where your visuals underperform. Where your search positions are slipping. Where your competitor’s page converts better, and why.
“Easy to find. Easy to choose.“
That’s why KARO Healthcare works with Sitelucent. Simon Swan, Digital Growth & Transformation Leader at KARO, simplified the entire discipline into two questions: “Easy to Find, can consumers actually discover your products on a retailer’s website? Easy to Choose, once they’ve found your product, how easy are you making it to choose yours over a competitor?”
Easy to find: are your products listed everywhere, in stock, visible in search results, showing up where the consumer is looking?
Easy to choose: is your content complete, are your visuals strong, is your pricing competitive, do your reviews build confidence?
That’s what digital shelf analytics does. It turns those two questions into daily, actionable answers. That’s how you get control over your digital shelf and start driving revenue, across every online retailer, for every product.
And if you want to see your own shelf through the consumer’s eyes, book a discovery call with Willem, he’ll walk you through your own data.
