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Categorie: The Digital Shelf

Embracing eCommerce maturity: e-Visibility as a strategic investment

proppergarnaat 11 december 2024 Geen reacties

The gap between online and offline visibility remains a fundamental challenge for many brands. At Sitelucent, we witness this every day—brands that invest heavily in offline shelf share often neglect…

Prepare for January’s pricing changes: stay competitive

proppergarnaat 16 oktober 2024 Geen reacties

As we approach the new year, one thing is certain: pricing changes in January can either boost your eCommerce performance or leave you scrambling behind your competitors. January is a…

Monitor Product Reviews On The Digital Shelf

michael 31 mei 2021 Geen reacties

Monitoring Ratings & Reviews on the digital shelf helps you identify issues with your products and product content and gives you keyword ideas- in the customer’s language, which improves the findability of your products. In…

Optimize Product Content On The Digital Shelf

michael 24 mei 2021 Geen reacties

The more touchpoints your brand has on the digital shelf, the more challenging it gets to check product content on all (indirect) eCommerce channels. Being brand-compliant and maintaining a consistent…

Prevent Stockouts On The Digital Shelf

michael 17 mei 2021 Geen reacties

This is part 1 of my triptych blog series about ‘optimizing the digital shelf’. I will touch on the importance of stock availability for brands and prevent stockouts on the Digital…

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