Z-Menu - Sitelucent

In pharma & personal care, the sale is decided on the online shelf

proppergarnaat 10 augustus 2026 Geen reacties

ABN AMRO’s latest sector analysis carries a headline that says it all: online is gaining ground in the drugstore sector. The bank points to a cosmetics market that McKinsey expects…

Even at IKEA, a third of revenue is now online. Home & living has quietly become a digital category.

proppergarnaat 10 augustus 2026 Geen reacties

PHOTO BY IKEA WEBSITE ILLUSTRATION WARREN ESPEJO If there’s one retailer built on the physical experience, it’s IKEA. The winding route through the showroom, the fabric you touch, the meatballs…

Half of all consumer electronics now sells online. The question is whether your products are ready for that shelf.

proppergarnaat 10 augustus 2026 Geen reacties

Retail platform RetailDetail recently put a number on what everyone in consumer electronics already feels: in 2026, more than half of all consumer electronics in Europe is sold online. The…

Hornbach proves it: in DIY, online is where you stand out. The store is where you cash in.

proppergarnaat 10 augustus 2026 Geen reacties

A recent article on the Dutch marketing platform Frank’s Watching celebrates a physical retail success story. Hornbach, with just 18 stores in the Netherlands, holds a market share of close…

How Health & Personal care brands take control of their online shelf

proppergarnaat 17 juli 2026 Geen reacties

In a category where the consumer researches obsessively, trusts reviews above all, and buys on claims that have to be exactly right, the digital shelf is where the brand is…

How DIY & Home improvement brands take control of their online shelf

proppergarnaat 15 juli 2026 Geen reacties

It’s the category where the customer researches online, trusts reviews above all, and often decides before they ever reach the store. Which makes the digital shelf decisive, even for what…

How premium Home & Living brands take control of their online shelf

proppergarnaat 15 juli 2026 Geen reacties

It’s the category where the buyer hesitates longest, converts least, and needs the most convincing. Which makes the digital shelf the place where the sale is really made. Premium home…

Consumer Electronics: How to take control of your online shelf, and drive revenue

proppergarnaat 8 juli 2026 Geen reacties

It’s the most compared category in retail, and the one where the digital shelf decides the most. Here’s how the brands winning it think about it. Consumer electronics was the…

How luxury brands take control of their online shelf, and drive revenue

proppergarnaat 30 juni 2026 Geen reacties

Why digital shelf optimisation is becoming essential for the brands that once needed it least. For a long time, luxury sat comfortably apart from the rest of retail. While FMCG…

An interview with Parker, Sitelucent’s native AI assistant

proppergarnaat 17 juni 2026 Geen reacties

“Think of me as the colleague who already read every report before the meeting.” Parker, welcome. You just started. How are you settling in? Fast. Which I guess is kind…

In pharma & personal care, the sale is decided on the online shelf

Even at IKEA, a third of revenue is now online. Home & living has quietly become a digital category.

Categorie: Z-Menu

In pharma & personal care, the sale is decided on the online shelf

Even at IKEA, a third of revenue is now online. Home & living has quietly become a digital category.

Half of all consumer electronics now sells online. The question is whether your products are ready for that shelf.

Hornbach proves it: in DIY, online is where you stand out. The store is where you cash in.

How Health & Personal care brands take control of their online shelf

How DIY & Home improvement brands take control of their online shelf

How premium Home & Living brands take control of their online shelf

Consumer Electronics: How to take control of your online shelf, and drive revenue

How luxury brands take control of their online shelf, and drive revenue

An interview with Parker, Sitelucent’s native AI assistant

Subscribe to our newsletter to stay in touch with our latest news