Our Story

As an eCommerce professional selling on multiple channels, you have to deal with changing environments every day! 

How do you protect your brand on the digital shelf? Each day, on every sales channel. How do you keep an overview?

Every detail counts. A sudden price drop, out of stock, or bad review. Are your products listed online at all, and by whom?

A hell of a job!

What you and all brands want is:

  • Good findability of products
  • Give positive shopping experiences
  • Low numbers of product returns
  • A transparent Brand - Reseller Cooperation, without channel conflicts
  • Time to focus on what matters!

Ivo had to deal with the above challenges during Digital Analytics projects within Philips. That's why he and Aron built the fundaments for SiteLucent in 2017 - A web-based software that reveals the actual product presence, presentation, and visibility on eCommerce channels. For you, worldwide brands, manufacturers, and e-retailers to quickly view and optimize that complete picture!

Our journey
Core values

Our Mission

To empower brands to drive digital shelf performance and online sales by illuminating a realistic picture of all eCommerce channels.

Our Vision

To make eCommerce data accessible for everyone worldwide.

Meet Our Team

We are a group of market intelligence specialists with a passion for data. 

Contact us


Ivo Mesters

Founder & CEO


Aron van der Hijden

Founder & CTO

André Willems

Partner & CCO

📱         + 31 6 27 29 52 05

Rianne Konings


Mike (1)

Mike Kelders

Customer Success Manager


Geert Immerzeel

Data Intelligence Engineer

Ali (1)

Ali Jumale

Data Operations Specialist

Nick (1)

Nick Bouwmans

Customer Success Representative


Roel Pardoel

Business Developer


Manfreds Mertens

Data Operations Specialist


Yousef Elshafay

Software Engineer


Tonny Raats

Software Engineer

Tom Business developer

Tom Eijssen

Business Developer

Marianne Knol

Marianne Knol

Content Marketeer

Marco van Baast

Marco van Baast

Director of Customer Success

Open application

Open Application

Sometimes we don't yet know that we need you, so we need you to tell us! 

Key martech vendor

SiteLucent is one of the key technology vendors in the ‘Commerce & Sales’ category, as mentioned in the 2021 Dutch Marketing Technology Landscape of Martechtribe.com.