Maximize Online Product Availability
Imagine you're doing an excellent job driving attention and traffic to a product page which then fails to convert at the final moment because the retailer doesn’t have enough inventory in stock. Don't miss out on sales opportunities and boost eCommerce sales by fixing out-of-stocks across multiple retailers.
Boost eCommerce Sales by fixing out-of-stocks
Retailer assortment lists
Upload retailer assortment lists to ensure they carry the right products and have stock available.
Dashboards & Widgets
From availability rates per brand to days out of stock per retailer, you can analyze and optimize at every level of product availability.
Set up alerts on KPI and product level to the right person so you can quickly replenish inventory.
Receive detailed out-of-stock reports straight in your inbox with daily-updated availability status and days out of stock per product.
What are the consequences of running out of stock?
Poor availability in the past 20 days, can cause an average drop of 4 to 5 positions in eCommerce search results.
When your assortment is often out of stock and competitors can keep a steady stock level, your search ranking will go down, and you give your rival free rein to conquer those top 3 positions on the digital shelf. That's a pity because we all know it's not easy to crawl back up again.
The more frequently your products run out of stock, the fewer chances you have of winning the buy box.
When running Out-Of-Stock on marketplaces, your product most probably loses the buy box to a 3P seller. When out-of-stock events occur frequently, a marketplace can put you on a list of underperforming sellers, third-party sellers 'steal' your buy-box position, and in the end, it could even lead to delisting by that marketplace.
One of the biggest drivers for abandoning brand loyalty is items being out of stock.
When running out of stock, you're not only disappointing shoppers in the short run but jeopardizing customer loyalty. It's more than one single sales opportunity. If someone has been a loyal customer for many years but switches to another brand because your product is out of stock, you put that person's loyalty at stake, plus losing years of likely sales in the future.
SiteLucent elucidates: The Wearable Digital Shelf
Best practices, tips, and insights based on our digital shelf observations on the Dutch wearables market.
Monitor your Product Assortment on the Digital Shelf
Ensure your brand assortment is present on all eCommerce channels, without checking product pages one by one.
The 3 biggest pain points for brands selling on multiple channels
In our eBook we touch on the pain points: Multi-channel conflicts, Lost brand control and Being invisible and unfindable on the digital shelf.
Can I get notified of products that run out of stock?
Yes, you can set up alerts and automated data reports that notify you or your team members of sudden stockouts.
How do you identify products?
To identify products and link products across different channels together, SiteLucent searches a product detail page (PDP) to find the GTIN Code OR the combination: Brand + MPN.
In most cases, identifying products goes well. However, in some cases, it does not because crucial information on an eCommerce product page is missing or is displayed incorrectly. In this article, we explain how we can solve mapping issues.
What metrics can I monitor with the product availability dashboard?
You can monitor:
- Daily-updated views of product stock availability rates (per country, retailer, brand, seller or product)
- The (average) days a product is out of stock
- The text that a retailer communicates about the stock
- A possible delivery time text.
When uploading a product list, you can track the listing completeness of your assortment. In other words, visualize the number of SKUs listed across retailers and determine which products are missing on the digital shelf.
One tool for all your digital shelf metrics
Track retailers, third-party sellers, and competitor prices with SiteLucent.
Monitor your brands' ranking positions for important keywords & category pages.