Track competitor and retailer prices
Keep your brands' prices stable and competitive and avoid price wars: monitor retailers, third-party sellers, and competitor prices with SiteLucent.
Protect the profitability of your brand online
Collecting and analysing eCommerce prices can be done manually, but that's a time-consuming task. We bet you can think of better ways to spend that time. Whit SiteLucent you can use:
Price alert notifications
Set up alerts to detect retailer price movements and prevent price wars.
Dashboards & Widgets
Get insight into the prices of third-party sellers and competitors.
Increase scraping frequency to up to 8 times a day and identify who dropped a price first.
Multi-channel conflicts. How can price monitoring help?
A chain reaction
Leveraging multiple channels to spread your brand increases the likelihood of channel conflicts. A price war between retailers can be created when you allow too many retailers and (unauthorised) third-party sellers in a given territory to sell your brands' products. When one retailer pushes a price lower in a price battle, pricing algorithms will find that price and match it. Then others follow or go even lower.
A chain reaction can result in a loss of margin and product and brand value, both in the eyes of your customer and resellers. If third-party (3P) sellers beat you at price, they can 'steal' your buy-box position.
Keeping prices stable and avoiding price wars is an overall indicator of success on 'the digital shelf'. Don't let profit margins, brand reputation and your relationship with your partners get into danger.
To keep your prices stable, profitable and competitive, start by outlining the rights and responsibilities (on territories, market shares, prices, and distribution) of every member of the sales channel. To enforce, you continuously monitor who is selling your products, where, and for what price.
SiteLucent software crawls eCommerce shop and marketplace shelves, looking for your brands' products and prices. Set up alerts to get notified when someone is undercutting recommended sales prices. Enforce a Minimum Advertising Policy (MAP) in the countries where they can be used and warn sellers who are violating your distribution or pricing policy.
Can I track the prices of my competitor?
Yes, you can!
How often are prices refreshed?
By default, we scrape product prices from product detail pages once a day. You can increase the scraping frequency to up to 8 times a day.
Additional price per month/shop:
|Frequency of data collection||Additional price per month/webshop|
|2 x a day||€ 20|
|4 x a day||€ 40|
|6 x a day||€ 60|
|8 x a day||€ 80|
Can I monitor Google Shopping listings?
Yes, you can track Google Shopping offers with SiteLucent in the Netherlands, United Kingdom, Germany and 19 other countries.
What you can monitor daily:
- Seller (buy box winner) and possible other offers
- Article price
- Total price (including sending costs)
Please get in touch with us for more info.
6 Ways Price Tracking Improves Retailer-Brand Relationship
Find out how tracking prices can help you keep prices stable, build strong relationships with key retail partners, and ultimately make everyone in the chain do better!