Track competitor and retailer prices

A chain reaction can result in a loss of margin and product and brand value, both in the eyes of your customer and resellers. If third-party (3P) sellers beat you at price, they can 'steal' your buy-box position.

Keeping prices stable and avoiding price wars is an overall indicator of success on 'the digital shelf'. Don't let profit margins, brand reputation and your relationship with your partners get into danger.

To keep your prices stable, profitable and competitive, start by outlining the rights and responsibilities (on territories, market shares, prices, and distribution) of every member of the sales channel. To enforce, you continuously monitor who is selling your products, where, and for what price. 

SiteLucent software crawls eCommerce shop and marketplace shelves, looking for your brands' products and prices. Set up alerts to get notified when someone is undercutting recommended sales prices. Enforce a Minimum Advertising Policy (MAP) in the countries where they can be used and warn sellers who are violating your distribution or pricing policy.