As a brand or manufacturer, price monitoring can help you to reach the following goals:
Base your pricing decisions and strategy on competitive price analysis in order to stay ahead. Find answers to questions such as:
SiteLucent dashboards can show you the selling price over time of competing brands within a product category, or a specific product on multiple e-retailer websites.
Winning the buy box on marketplaces is not only depending on your price point. But it is for sure, an important criterion!
98% of online shoppers cite price as their key factor in purchase decision. Get an instant overview of competing sellers on marketplaces: who won the buy box and who is selling your products at a discount?
MAP pricing addresses how a reseller advertises a product, MSRP represents the price a manufacturer recommends its retailers to sell the product.
Why would you use and monitor MAP and MSRP policies?
Please note: Both MAP and MSRP must both be set up as one-way policies and not as legal agreements between manufacturer and reseller.
Selling third-party on Amazon, eBay and other e-commerce marketplaces can be highly profitable. In addition to unlocking a treasure trove of valuable data, D2C sellers gain greater control over the consumer experience, product pricing, distribution channels and more. But there is a catch.
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement.
Average Unit Retail, in simple terms, is the average price an item is sold for in a specific time period. Why does this matter for brands and retailers? Average Unit Retail is a great metric to analyze alongside your other pricing data because it can shed light on how much money customers are willing to spend, how many items they’re willing to buy, and if the cost of those items is too high or low.
