A marketplace is an ideal channel to generate turnover, but profitability is not self-evident. For example, price wars can lead to losing product listings, become 'ineligible' for advertising, and lose buy box placement to third-party (3P) sellers.
Use SiteLucent eCommerce monitoring software to constantly monitor 3P sellers' threats and improve your brands' digital shelf performances.
Tracking prices can help you keep prices stable, build strong relationships with key retail partners, and ultimately make everyone in the chain do better!
Sellers who offer the lowest pricing options on a marketplace can take over the Buy Box from you as...
One of the downsides of selling your brand on multiple online channels is channel conflicts...