Boost search rankings, visibility, and traffic
With SiteLucent, you monitor if your brand's product pages contain keywords in all the right places and track retail search placements.
With SiteLucent you can
Track product page content
Check if product pages contain keywords in all the right places
Analyze share of search
Monitor your brands share of search by retailer-specific keywords
Track category placements
Detect if your products rank first on search results in your category
Benchmark competitor brand product search rankings
This is how you enhance retail search placement with your product pages
We have listed 6 tips to make your brand's listings climb to the top of retail search results.
Track your brands' share of search in 4 steps
Why should you track your brands' share of search? Because it helps you to:
- Discover how various individual keywords and categories make up the whole per retailer.
- Zoom in on underperforming products and channels;
- Reveal trends in the share of search metric over time and whether any positive or negative trends require further attention;
- Find out which competitor brands' products you are competing with for the top positions in (category) search results;
Read in 4 steps how to do it!
Content monitoring and its effect on retail search performances
Reveal potential relationships between your products' content quality and retail search performances.
How we help TomTom
With fewer human resources available and more online retail partners than ever before, it's impossible to track search rankings of over 700 product detail pages.
SiteLucent's visibility dashboard shows ranking positions of each product by retailer, keyword and category URL.
TomTom's visibility share in the top-10 search results jumped from 60% to 100% thanks to SiteLucents' retail search data and analytics.
Retail SEO and CRO go hand-in-hand
More sales lead to higher search positions and vice versa.
Once shoppers find your product page, ensure you offer the desired and accurate product information, stock availability, and a competitive yet profitable price.