DIGITAL SHELF SOFTWARE

Optimise Product-Page Content

Track if retailer product pages display incorrect or missing text, images and videos on retailer product pages.

Product Page Content Monitoring
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Huawei
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POWERFUL FEATURES

Why SiteLucent for content monitoring?

Retailer list

Content Scorecards

Compare content guidelines against published content on retailer sites. Bring product content to perfection step-by-step.

Dashboards & Widgets

Actionable reports

Receive automated reports on products with incorrect or missing keywords, product images, videos or other attributes.

product image overviews

Image Overviews

Product image overviews let you discover incorrect images at a glance.

review distribution chart

Review distribution

Use rating & review distribution charts to zoom in on underperforming products quickly.

Boost Traffic, Conversions & Engagement

  • Traffic

  • Conversion

  • Engagement

Providing rich, fresh and unique product content impacts where your product shows up in search engine results. Improved findability leads to more product page traffic.

With SiteLucent, you can:

  • Measure if frequently used keywords are incorporated into your product titles and descriptions.
  • Analyse review texts to get keyword ideas- in the customer's language, which improve the findability of your products.
  • Benchmark search rankings for important keywords & category pages against competitor brands.

Product content is an essential piece of information needed by consumers to compare alternatives and make purchase decisions.

With SiteLucent, you can:

  • Make sure that product pages show basic product specifications such as product colours, dimensions and brand names.
  • Track if product pages show images, videos and other rich content.
  • Benchmark product page content such as descriptions, images, videos and reviews against competitors.

Poor product pages result in shoppers who buy the wrong product based on inaccurate assumptions, resulting in unhappy customers or returned purchases.

With SiteLucent, you can:

  • Check if the quality of product content can bring customer expectations as close as possible to reality. 
  • Use valuable feedback from reviews to improve products and product content.
  • Respond to negative reviews, reduce product returns and protect your brand reputation online.
RATINGS & REVIEWS

Collect & Analyse Product Reviews on the Digital Shelf

Tracking Customer Ratings & Reviews helps you identify issues with your products and product content and gives you keyword ideas- in the customer's language, which improves the findability of your products.

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TESTIMONIALS

What our customers say

"Thanks to SiteLucent, we know our products constantly live up to the customer expectations - Product pages are brand-compliant and look the part on the digital shelf.”

“Ease of use, price, dashboards. There's not much to dislike, and it’s very user friendly.”

"SiteLucent is very efficient and effective in identifying product pages with low numbers of reviews and star ratings."

FAQ

Need clarification?

What is a content scorecard or DCC score?

If you start using SiteLucent, one of the terms you are bound to come across is the DCC score - Digital Content Completeness score. The DCC Score is calculated by comparing the content found for the selected product(s) to the defined completeness criteria and shows the percentage of met criteria. 

In short: The DCC score tells you how correct and complete the content of your products online actually is.

Read more about it here.

Can I customise content score criteria per brand or retailer?

Yes, that's possible. With SiteLucent you can:

  • Adjust or remove default content criteria
  • Add completely new rules to the content score.
  • Create retailer- or brand-specific criteria.
  • Set the weight of each criterion yourself.

Can I track the product page content of competitor brands?

Yes, you can!

GET THE COMPLETE PICTURE

One tool for all your digital shelf metrics

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