The Digital Shelf Optimization Guide
DOWNLOAD THE GUIDE TO CREATING GREAT PRODUCT EXPERIENCES ON 100+ CHANNELS
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What you'll learn
Brands and manufacturers are increasingly implementing a multi-channel sales approach. Selling via indirect sales channels affects the level of brand control. Winning the digital shelf requires excellent product visibility and presentation, staying ahead of the competition, and maximizing conversion. Data-driven optimization is the magic word. Gather product data from your online sales channels and translate it into valuable insights. Then turn insights into actions and actions into results.
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What products you should start optimizing first
Availability
How running Out-Of-Stock affects digital shelf performances
Price
Why price tracking is helpful
Buy-box
Some important elements of buy box algorithms
Content
Guidelines on how to optimize the elements of product detail pages, including ratings & reviews
Retail search
How you can improve your products' (retail) search rankings