The 3 biggest pain points that we found brands and manufacturers have when selling on multiple online channels are:
Lost Brand Control
Being Invisible and Unfindable
We believe all 3 pain points can be solved by monitoring the digital shelf. Think of it as taking (back) control of your brands' products on all direct and indirect sales channels.
In our eBook we touch on the pain points and how to cope with these challenges.
We believe brands, wholesalers, and retailers should be partners, not competitors. When they work together, you can create happy and pleased customers, protect your brand image and value, and make (enough) money.
When you come to the point that product content is published on multiple sales channels, you should never believe the job is done. But how do you keep control?
To avoid losing brand compliance you need to ensure that the message doesn't negate or stray from your brands' core standards, values, and visual identity.
In eCommerce, products go missing all the time. More than 30% of products disappear or never show up on the digital shelves because they: