How it works

Our software continuously crawls eCommerce shop shelves, looking through the customer lens to capture anything a shopper can potentially see. How does it work? We explain that below in 4 steps.

SiteLucent ecommerce dashboard

Step 1: Web crawlers collect information

Data crawling tools can have many purposes. SiteLucent crawlers collect data from eCommerce product detail pages. Every day, our software drops by worldwide webshops and marketplaces. Why? Because product detail pages are full of eCommerce touchpoints that are helpful to monitor for you as an eCommerce professional. We collect data that can help you protecting your brand from price wars, be brand-compliant on reseller sites, or be findable and available there where you should be!

The point is that it takes you hours to check thousands of eCommerce product pages manually. You sure have better things to do!

A product detail page is a web page on an eCommerce site. It presents a specific product. On a product detail page, we usually find a product title, product images, videos, a product description, price, specifications, and reviews. SiteLucent gathers this info continuously, whereby opportunities for improvement get uncovered for eCommerce teams.


Step 2: Metrics are calculated

SiteLucent daily monitors millions of product pages all over the web. We scrape and organize all data - anything a shopper can potentially see. We daily calculate over 70 different metrics such as:

ecommerce analytics

Step 3: Dashboards visualize product page data

Our software makes the eCommerce data that is being crawled daily, transparent and applicable through visualizations, calculations and reports. This is what you see  in your dashboards and widgets. 

Widgets are small applications that visualize your data and thus make it easy understandable and applicable.

SiteLucent eCommerce dashboards

Step 4: Improve the Shopping Experience and Drive Sales

A precondition for staying ahead of the competition is to offer the best possible presentation and visibility of products on all online shelves. Touch-point monitoring and analysis uncover powerful insights for brands, as well as opportunities to improve customers' experience on all sales channels.



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Frequently Asked Questions


How are products and corresponding eCommerce product pages identified, so that I see the correct data in my dashboards?

After you create an account, you have to walk through a product selection . Here you can choose the web shops, brands and product categories you wish to monitor. 

To match products to corresponding product pages online, we use Unique Product Identifiers such as EAN, MPN or GTIN codes. 

How do I know if my products are available in SiteLucent's database?

We daily monitor over 1.000.000 product detail pages, mainly in the categories consumer electronics, Do-It-Yourself (DIY) and Fast Moving Consumer Goods (FMCG). More product categories, brands and retailers (worldwide) are added weekly.

In case you cannot select the products that are important to you, there is an option to request product categories, brands and retailers in the product selection process when you create a free account.

Do you want to be sure if SiteLucent covers your products, before signing up? Check your brand by filling out the form below.

Can I customize dashboards and widgets?

With a free account you have access to preset dashboards and widgets. It is possible to download widget data as CSV file. 

With a Premium account, you can create your own dashboards by selecting widgets that are available in the SiteLucent 'library'.

With a Premium Plus account you can create own widgets, together with one of our specialists who will make sure your ideas and wishes become reality. 

How is the completeness of content measured?

To measure the completeness of a products' content, we use the Digital Content Completeness score (DCC score). The DCC score is a weighted average of 3 components. The 3 components' criteria can be adjusted to meet your companies specific requirements and wishes. The default score criteria are as follows:

Minimal Content
  • EAN/UPC or MPN code present
  • Selling price present
  • At least 1 customer review
  • Star rating of at least 3.5
  • At least 1 product image present
  • Specs table present
  • Product description present
  • Brand name present in the product title
Basic Content 
  • At least 3 images present
  • Product title contains 7+ words
  • Description contains 30+ words
  • At least 20 customer reviews
  • Rating of at least 4.0
Extended Content
  • Rich (vendor provided) content present
  • At least 1 product video
  • At least 10 customer reviews
  • Star rating of 4.0 or higher
What metrics do i have access to when using a free account?

SiteLucent daily monitors over 70 different metrics on product detail pages all over the web. With a free account you have access to default dashboards with default widgets. Within these widgets, the following metrics are available:

  • Product listing: Is a product covered (found online) Y/N?
  • Availability: Is the product in stock Y/N?
  • Days out of stock.
  • Stock text e.g. "Attention: almost sold out!" and delivery text e.g.: "order before 23.59, delivered the next day".
  • Buy Box Coverage:  The number of products for which sellers "own" the buy box. In case of other sellers: Who are other sellers?
  • Selling price and an optional original price.
  • Digital Content Completeness score (DCC score) which includes many metrics that you can read more about here.
  • Review count and review score (star rating).
  • Search rank and category rank. Read more about the search dashboard here.

If you want to learn more about the widget types we use in SiteLucent you can read it here.

Grow your sales with our complete eCommerce performance analytics


Product listings

Selling prices

Out of stocks

Monitor product listings Monitor selling prices Track product availability

Which products are (not) listed and by who?


Protect your brand and stay competitive.


Stay on top of product availability on all channels.



Search ranking

Product content

Ratings & reviews

on-site search Optimize product page content Collect ratings and reviews

Optimize your brands' on-site search performance. 


Identify shortcomings on all content pages.


Collect all customer feedback and zoom in.