How Brands Prevent Losing the Buy Button?
Keeping a position in the Buy Box is an ongoing challenge. Third-party sellers can 'steal' your Buy Box position if they beat you in: Stock availability, Price, or Customer Satisfaction.
How can you prevent losing?
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Monitor the 'Buy Box Coverage'
SiteLucent shows you daily:
The number of products for which sellers "own" the buy box. This we define as the buy box coverage. Or the share (%) of buy-boxes held by you as a seller or vendor.
Details of Third-Party (3P) Sellers behind the button.
