Win the Buy Box

  • Monitor the 'Buy Box Coverage'
  • Zoom in on 3P sellers
  • Track key performance metrics daily

5 Key Metrics that Amazon’s Buy Box Algorithm looks for


 Selling prices

Monitor selling prices

Out of stocks

Track product availability

Search ranking

on-site search

Product content

Optimize product page content

Review ratings

Collect ratings and reviews

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Monitor the 'Buy Box Coverage'

SiteLucent shows you daily:

vink-oranje The number of products for which sellers "own" the buy box. This we define as the buy box coverage. Or the share (%) of buy-boxes held by you as a seller or vendor.

vink-oranje Details of Third Party Sellers behind the button



Track key performance metrics daily

vink-oranje Monitor Prices

With higher performance metrics than your direct competitors, you can increase your price and maintain your share of the Buy Box. If your competitors have better metrics, you’ll need to lower your price to keep the same Buy Box share. 

vink-oranje Track Availability

There needs to be inventory of your listed item. Without stock, the Buy Box will simply rotate to another seller. 



Monitor if your products win the buy box and who are other sellers on marketplaces

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SiteLucent daily monitors 'buy box coverage' for products on

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6 Tips to make your products more likely to win the buy button:


1. Avoid returns

Keep your return percentage as low as possible. Prevent many customer inquiries from being answered on the platform by providing clear and accurate product information.

2. Be available

Take care of fast delivery and avoid cancellations. Constantly monitor the availability of your products.

3. Lower prices

Often it is necessary to lower your price to win the buy button. Use software to monitor your prices.

4. Gain reviews

Get enough reviews with each product. A good number of reviews (min. 10) and a high rating (between 4.2 and 4.5) is important, especially for high-priced / luxury goods, new products and health and safety related products.

5. Optimize content

Monitor customer feedback and optimize your content based on this feedback. Make sure you can be found in the right categories!

6. Be visible

Unique content on every sales channel improves the findability of your products. If the findability increases, the turnover rate of your products will probably also increase, so you increase your chances of the buy button.