On marketplaces we find thousands of products with multiple sellers and 98% of all shoppers choose the provider behind the buy button (mostly without even noticing).
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According to the giant marketplaces among us, the seller with the highest conversion should get the buy button. Use SiteLucent dashboards to monitor for how many products you are winning the buy box (or not).
But how do you increase your customer conversion and thus your chances of winning the buy button? Given the current times, it is likely that the importance of price will diminish over time and other factors, such as availability and delivery, will increase in importance.
SiteLucent shows you daily the number of products for which sellers "own" the buy box. This we define as the buy box coverage. Or the share (%) of buy-boxes held by you as a seller or vendor.
Zoom in to details of other third party sellers behind the button!
One of the most important factors in making a purchase decision is still the price. In Wunderman Thompson's Future Shopping Report, 98% of online shoppers cite price as their key factor.
The Buy Box price is not always the lowest price. The winner is the offer that is considered ‘the best buying option’ for the consumer, not necessarily the cheapest. The optimal mix differs per product group.
Once we have ordered products online, we want it and we want it fast! According to Wunderman Thompson's Future Shopping Report, Dutch consumers expect to wait an average of 2.18 days before their order is delivered.
Delivery time is becoming more and more important in terms of winning the coveted purchase button!
We offer active participation rather than theory. That’s why we love to immediately uncover actionable insights for your business.
