As a manufacturer or brand, you cannot manage the online retailer assortment of your resellers directly. That's why the SiteLucent matching algorithm identifies products and corresponding eCommerce product pages for you in order to:
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Did you know that 20–40% of SKUs disappear or never show up on the online shelves?
SiteLucent shows you which products are listed (or not listed) by a distributor / retailer / reseller online. With our dashboards you can, for instance, track the percentage of products that are covered by a retailer, within a customer-specified reference portfolio. We call this metric 'Product Listing Completeness'.
Upload your own product lists and use SiteLucent dashboards to instantly get the complete picture you need! Get answers directly to questions like:
Get an instant overview of all sellers on marketplaces:
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Selling third-party on Amazon, eBay and other e-commerce marketplaces can be highly profitable. In addition to unlocking a treasure trove of valuable data, D2C sellers gain greater control over the consumer experience, product pricing, distribution channels and more. But there is a catch.
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement.
Average Unit Retail, in simple terms, is the average price an item is sold for in a specific time period. Why does this matter for brands and retailers? Average Unit Retail is a great metric to analyze alongside your other pricing data because it can shed light on how much money customers are willing to spend, how many items they’re willing to buy, and if the cost of those items is too high or low.