The Digital Shelf

TomTom Case Study - More with Fewer People by Automation

Read how SiteLucent helped TomTom keep track of its products on a growing number of retailer sites while having fewer human resources than ever before.

Case study TomTom

About TomTom

TomTom develops highly accurate maps, navigation software, real-time traffic information, and APIs that enable smart mobility globally. Their products are making the roads safer, the drive easier, and the air cleaner.

Lars Wierda - Lead Operational Marketing & Trade at TomTom and Nick van Tolij - Channel Sales Manager started working with SiteLucent in March 2021.

Although they have only recently finished the SiteLucent onboarding process, their work has become more manageable, and they have achieved concrete results!

SiteLucent allows us to deep-dive into product information that's published online. This helps us dot the i's and cross the t's of content on all eCommerce channels. As a result, we are now able to take the next step and maintain our brand image.
Lars Wierda - Lead Operational Marketing & Trade at TomTom


Their challenges

With fewer human resources available and more online retail partners than ever before, Lars and Nick want to keep track of their products online on Dutch and Belgian key retailer websites. They want their products to constantly live up to the customer expectations, be brand-compliant and look the part on the digital shelf.

Monitoring their products' presence, stock availability, prices, content, and search rankings on over ten key retail partners is a time-consuming job. So they needed an automated tool to take over the task of manually checking Product Detail Pages (PDPs) one by one at all retailer sites.

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Case study TomTom

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