Correct and complete product content leads to higher engagement and more conversions. Prevent a mismatch between shoppers' expectations and reality. Identify shortcomings in content such as missing images, videos, keyword-rich descriptions and your brands' name in a product title. To prevent returns, check if product dimensions, colors and other specifications are correct across all product detail pages.
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"The customizable dashboards and downloadable reports made the data easily understandable and actionable. Insights on content completeness and product availability aligned our marketing and sales departments to focus on the complete product portfolio and not just the newly introduced products."
Well-crafted product descriptions do more than just describe your merchandise. When done right, your descriptions convey your unique voice, get people excited and even help you rank on Google.
In this post, Power Reviews covers the 11 critical elements to help you create winning product descriptions.
Optimizing product content on e-commerce websites for SEO (Search Engine Optimization) is much harder than it is for blogs or simple 5 page company websites. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO very difficult for e-commerce websites.
In this article Neil Patel explains 7 common SEO errors of online stores and e-commerce websites.