Take the quiz to find out how many hours your team can save!
You could gather information on product detail pages by surfing the internet and visit your resellers' webshops.
However, collecting and reporting all this information by hand is a very time-consuming job! In addition, given that you have to do it regularly in order to actually spot trends and developments over time, it might as well be unfeasible.
Let’s make a quick and fun calculation that is, at the same time, eye opening and quite shocking!
Suppose, you are a brand and one of the team members checks out-of-stocks once a month. To manually check product out-of-stocks and report your findings, you need an average of let’s say, 2 minutes per product page.
240 products, on 5 webshops makes as well: a full-time working week!
An eCommerce team member will on a monthly base, quickly spend a full-time working week on monitoring all product details pages on retailers websites.
It costs us a lot of time and effort manually tracking all online channels and to use all that data to take the correct action. SiteLucent instantly provides us the complete picture.
E-commerce manager Signify Benelux
The eCommerce touch-point data such as availability, price, content and search metrics, need to be collected and translated into actionable reports. How do these metrics evolves over time? And how to easily share this information with team members, other disciplines and sales accounts?
You could choose to skip the process but that would be a missed chance.
You could miss out on sales because shoppers base their purchase decisions mainly on what they see on online retailer’s product detail pages.
The visibility, availability and completeness and correctness of the content are key. Also reviews on product detail pages play an important role in the buying decision. Monitoring and analysing these touch-points on your resellers websites can uncover insights, as well as opportunities to improve customers' experience on all sales channels.
TIP: Download The Essential Guide To Online Shelf Optimization On Multiple Channels
Skipping the process of monitoring your competitors products can make you lose sight of the competition. It’s impossible to compete in the challenging world of eCommerce without knowing about your rivals. Whether you are looking for growth strategies, or aiming at analyzing existing products in the eCommerce channels you are active in, competitor monitoring and competitive analysis can bring you valuable feedback, which can inform future strategic directions.
Using SiteLucent can help driving online sales by elucidating the complete picture and allowing you to zoom into detail level and optimize shortcomings.