How much time can you save?

Monitoring your products online?


There are many reasons why eCommerce teams would want to collect and analyse data on resellers' or competitors' websites such as prices, out-of-stocks, product content and reviews.

You could gather information on product detail pages by surfing the internet and visit your resellers' webshops.

However, collecting and reporting all this information by hand is a very time-consuming job! In addition, given that you have to do it regularly in order to actually spot trends and developments over time, it might as well be unfeasible.


How much time does it take? - A quick calculation

Let's make a quick and fun calculation that is, at the same time, eye-opening and quite shocking!

Suppose you are a brand, and one of the team members checks out-of-stocks once a month. To manually check product out-of-stocks and report your findings, you need an average of, let's say, 2 minutes per product page.

  • Suppose your product portfolio contains 80 products;
  • You are selling it via 15 retailer websites;
  • That makes 1.200 product detail pages x 2 minutes = 2.400 minutes.
  • That is 40 hours. A full-time working week!

Another example:

240 products, on 5 webshops makes as well: a full-time working week! 

An eCommerce team member will, on a monthly base, quickly spend a full-time working week monitoring all product details pages on retailers' websites.

It costs us a lot of time and effort manually tracking all online channels and to use all that data to take the correct action. SiteLucent instantly provides us the complete picture. 

E-commerce manager Signify Benelux

The eCommerce touch-point data such as availability, price, content, and search metrics need to be collected and translated into actionable reports. How do these metrics evolve? And how to easily share this information with team members, other disciplines, and sales accounts?

How can using monitoring tools save time?

Using professional tools can make the job easier by continuously and automatically monitoring the web pages you are interested in. Moreover, they can translate data into reports and speed up your decision-making process by giving you and your team members the necessary insights. 

Skipping the process. A missed chance!

You could skip the process, but that would be a missed chance.

You could miss out on sales

You could miss out on sales because shoppers base their purchase decisions mainly on what they see on online retailers' product detail pages.

The visibility, availability and completeness, and correctness of the content are key. Also, reviews on product detail pages play an essential role in the buying decision. Monitoring and analyzing these touch-points on your reseller's websites can uncover insights and opportunities to improve customers' experience on all sales channels. 

TIP: Download The Essential Guide To Online Shelf Optimization On Multiple Channels


Lose sight of the competition

Skipping the process of monitoring your competitor's products can make you lose sight of the competition. It's impossible to compete in the challenging world of eCommerce without knowing about your rivals. Whether you are looking for growth strategies or aiming at analyzing existing products in the eCommerce channels you are active in, competitor monitoring and competitive analysis can bring you valuable feedback, which can inform future strategic directions.

Using SiteLucent can help drive online sales by elucidating the complete picture and allowing you to zoom into detail level and optimize shortcomings.

Request a demo to find out how many hours your team can save!

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