Coram is in a digital transformation process and uses SiteLucent to make data-driven choices within their eCommerce growth ambitions. The Coram group designs, creates and sells products under multiple brands, mainly in the field of bathroom and toilet.
Their main challenges
An important step in Coram's digital transformation process so far, was implementing a PIM system into the company's data management workflow.
To successfully use the PIM system, it is important to take control of all product content on the online shelves of resellers.
- How can we make sure that the correct product information is presented at the digital touch-points used by online shoppers?
- How to continuously take the steering wheel in product presence and presentation on all online channels?
The full story
SiteLucent helped Coram to answer their questions and uncover powerful insights. Read the full story here.
Peter Vogel - Digital Business Director at Coram