Coram is in a digital transformation process and uses SiteLucent to make data-driven choices within their eCommerce growth ambitions.
Making the customer experience transparent across our various sales channels means that we can make data-driven choices in our eCommerce growth ambitions.Peter Vogel - Digital Business Director at Coram
Their main challenges
An important step in Coram's digital transformation process so far, was implementing a PIM system into the company's data management workflow.
To successfully use the PIM system, it is important to take control of all product content on the online shelves of resellers.
- How can we make sure that the correct product information is presented at the digital touch-points used by online shoppers?
- How to continuously take the steering wheel in product presence and presentation on all online channels?