In the Home & Living market, it's a challenge giving shoppers that online shopping experience as they are used to in the store. Especially for do-it-yourself purchases that shoppers are often not so sure about, and support is needed. It is a must to make your industry expertise visual online, by showing complete and correct content, images, instruction videos and reviews. SiteLucent eCommerce monitoring software can make this challenge easier.
As a brand or manufacturer in the Home & Living market, you cannot manage the online retailer assortment of your resellers directly, let alone its content and presentation. SiteLucent can help you get that competitive advantage on all shopping channels. Prevent a mismatch between shoppers' expectations and reality. Identify shortcomings in content such as missing images and videos and optimize product pages with keyword-rich descriptions.
Reduce return numbers by optimizing product pages, given that 22% of online returns are due to the product being substantially different in appearance than was advertised online.
To prevent returns, check if product dimensions, colors and other specifications are correct across all product detail pages.
SiteLucent's Digital Content Completeness score makes it possible to simply set your criteria and take the steering wheel!
Stephanie Meijer - Digital Content & Campaign Manager at Coram
There are multiple types of do-it-yourself consumers searching online, varying from beginners to experts and everyone in between. What's important is that all these shoppers can find your products in reseller site-search results.
In the Dutch Home & Living market, some of the highest search volume keywords in 2018 / 2019 were 'kapstokken' (coat hooks) and 'tuinmeubelen' (garden furniture)
Source: OAK Growth Report Home & Living
One of the ways to have a profound impact on customer’s shopping experience is to make sure your resellers show enough and qualitative customer reviews on product detail pages.
Tracking consumers reviews allows a manufacturer to set up targeted review campaigns. Brand manufacturer Signify (formerly Philips lighting) took this opportunity!Read more
Yuri Ponjee - Key Account Manager at Signify
We offer active participation rather than theory. That’s why we love to immediately uncover actionable insights for your business.