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Online out-of-stock during the Corona pandemic
Online out-of-stock during Corona pandemic. Distribution channels are under pressure. Use our eCommerce monitoring software to get competitive advantage.
Forced by the coronavirus, we started cutting and trimming our own hair, baking our own bread and exercising at home. Due to this we saw products out-of-stock online in the rarest places.
Because of a huge number of people working from home or living in complete quarantine, consumers look to purchase necessary goods online and remain dependent on their country’s delivery infrastructure and supply chains.
Result: you will find the 'sold out' sign in the rarest places.
It is clear that the corona pandemic is having an exceptional impact on availability of products worldwide. This puts the infrastructure of eCommerce brands and retailers under pressure.
How to anticipate?
Stop risking lost sales and consumer loyalty by monitoring product availability across online retailers. SiteLucent shows you a daily-updated view on which products are out of stock on retailers websites, how many days products are out of stock and lost sales. Also find out what a retailer communicates to shoppers about it.
For example: Let's look at the data table in the image below. You can use the search bar on the top of the data table to search for specific keywords, retailers, categories or EAN codes.
In the example below we used a data table that shows us the availability overview per retailer. We used the search intent "tondeuse" (which is the Dutch word for hair trimmer). We get a clear overview of all hair trim and groom products and their availability at each online retailer.
A data table can be used to quickly zoom in to product details by clicking the “i” icon in the rightmost column of each product.
For instance: In the image below we can see the days out of stock over time, of a specific Philips hair trimmer.
By switching the tabs, we can also have a look at the availability rate overtime for this product:
We can also zoom in to price, stock and delivery texts of the product, and browse to the product detail page of each retailer by clicking the rightmost icon at the retailer of choice.
How do you monitor your out-of-stocks? Manually? Randomly? On a weekly base?
Save time monitoring your products with SiteLucent.